I sat down with Jaime, the self-taught cake decorator and entrepreneur behind Love & Flour Bakery, to dive into her journey of rebranding and elevating her business. From cashing out her 401k at 22 to create her dream bakery, to navigating the challenges of COVID and emerging stronger, Jamie's story is nothing short of inspiring. We chat about the transformation she experienced through rebranding, and how it helped her refocus her business goals and create a truly luxe experience for her clients. But this isn't just about pretty logos and fancy websites. Jaime gets real about the nitty-gritty of rebranding - the excitement, the challenges, and yes, even the unexpected benefits. She shares invaluable advice for those considering a rebrand, including why she wishes she'd done it sooner and how to approach the process. Check out Love & Flour Bakery: loveandflourbakery.com Follow Jaime on Instagram: @love.and.flour and @jaimeecakescontent