Bob Pulver and Joe Lazer explore the evolution of AI, its implementation challenges in business, and the importance of storytelling in the age of AI. Joe shares his personal journey in the AI space, discussing his experiences at Contently and A-Team, and how companies are navigating the complexities of AI adoption. Bob and Joe delve into the significance of the human touch in content creation and the future of AI detection. They explore the importance of maintaining authenticity and unique human elements in quality storytelling. They discuss the potential dangers of relying too heavily on AI, particularly in the context of youth engagement and the development of communication skills. The conversation also touches on practical advice for writers on how to leverage AI as a thought partner while preserving their unique voice and ideas. Finally, they speculate on the future of storytelling in the age of AI, highlighting the need for responsible use and the potential for collective intelligence in creative processes. Keywords AI, storytelling, business strategy, generative AI, content marketing, innovation, technology, entrepreneurship, partnerships, implementation challenges, AI, content creation, authenticity, storytelling, digital twins, youth engagement, writing therapy, responsible AI, creativity, technology Takeaways Storytelling is becoming increasingly important in the age of AI. Understanding client needs is crucial for successful AI projects. Partnerships and ecosystems are essential for AI development. The last mile of AI implementation is often the hardest. Generative AI is reshaping business strategies. AI detection tools are still in development. The future of work will heavily rely on soft skills; AI can enhance productivity but shouldn't replace original thinking. Authenticity in storytelling is crucial; AI cannot replicate personal experiences. Digital twins may undermine trust and authenticity in content creation. Younger audiences are drawn to authentic, relatable content. AI tools can serve as thought partners for writers. Storytelling will be a vital skill in the AI age. AI can help connect disparate ideas and personal stories. Curiosity and hands-on experience with AI tools are essential. The future of storytelling may involve collective intelligence and co-creation. Responsible AI use is critical, especially concerning youth engagement. Sound Bites "AI has created a groundswell of interest." "What's the actual high ROI use case?" "Every company wants to talk to their data." "We need better watermarking and AI detection." "AI content is often dull and soulless." "Digital twins defeat the point of authenticity." "Nobody wants personalized versions of TV shows." "AI can be a thought partner for writers." "Be curious; spend 10 hours using AI tools." Chapters 00:00 Introduction to AI and Personal Background 03:14 The Evolution of AI in Business 05:59 Navigating AI Implementation Challenges 09:04 Understanding Client Needs and Market Dynamics 11:47 The Role of Storytelling in the Age of AI 15:01 Building Partnerships and Ecosystems 17:53 Personal Projects and Future Aspirations 20:59 The Importance of Human Touch in AI Content 23:57 AI Detection and the Future of Content Creation 26:58 The Role of AI in Content Creation 30:12 Authenticity vs. Digital Twins 32:36 The Human Element in Storytelling 34:36 Navigating AI's Impact on Youth 36:46 Writing Therapy and AI as a Thought Partner 43:41 Future Horizons of AI in Storytelling Joe Lazer: https://www.linkedin.com/in/joe-lazer-lazauskas-8b442026 Joe’s blog: https://storytellingedge.substack.com/ Joe’s book, “The Storytelling Edge”: https://www.amazon.com/Storytelling-Edge-Transform-Business-Screaming/dp/1119483352/ A.Team: https://www.a.team/ For advisory work and marketing inquiries: Bob Pulver: https://linkedin.com/in/bobpulver Elevate Your AIQ: https://elevateyouraiq.com