Violeta Martin is Vice President, Commercial Sales EMEA at DocuSign. She has over 15 years’ experience growing and leading high performing teams in a variety of fast growing startups and enterprise companies, including Oracle and SAP, thanks to a background in software engineering.  Docusign, the revolutionary CX-first tech company that allows companies to manage electronic agreements on different devices, recently partnered with WhatsApp to facilitate quick and secure contract signing through the world's most popular messaging platform.  In this episode of the EM360 Podcast, Head of Content Matt Harris speaks to Violeta as they discuss: Why businesses need to consider a mobile-first strategy to retain customers The value of multi-channel delivery for creating the best customer experienceThe evolution of the agreement process alongside consumer behaviour trends