Balancing transparency in AI systems with the need to protect sensitive data is crucial. Transparency helps build trust, ensures fairness, and meets regulatory requirements. However, it also poses challenges, such as the risk of exposing sensitive information, increasing security vulnerabilities, and navigating privacy concerns. In this episode, Paulina Rios Maya, Head of Industry Relations, speaks to Juan Jose Lopez Murphy, Head of Data Science and Artificial Intelligence at Globant, to discuss the ethical implications of AI and the necessity of building trust with users.  Key Takeaways: Companies often prioritise speed over transparency, leading to ethical concerns.The balance between transparency and protecting competitive data is complex.AI misuse by malicious actors is a growing concern.Organisations must educate users on digital literacy to combat misinformation.Confidently wrong information is often more trusted than qualified uncertainty. Chapters 00:00 - Introduction to AI Transparency 03:03 - Balancing Transparency and Data Protection 05:57 - Navigating AI Misuse and Security 09:05 - Building Trust Through Transparency 12:03 - Strategies for Effective AI Governance