Email After Hours: The Podcast for Email Senders
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In today’s lightning-fast email marketing world, basic A/B testing just doesn’t cut it anymore. That’s where Kath Pay comes in. With over two decades of experience in testing, deliverability, and campaign optimization, Kath has one mission: to help marketers ditch the guesswork and embrace...
Published 11/21/24
In a world where email marketing success hinges on turning clicks into conversions, mastering the nuances of optimization is crucial. Enter Prerna Malik—an email marketing and conversion expert renowned for transforming underperforming campaigns into powerful success stories.
Published 11/07/24
In this episode, we’re diving into the world of "anti-best practices" in email marketing—the tactics that seem smart but could actually tank your campaigns.
Published 10/24/24