In today’s lightning-fast email marketing world, basic A/B testing just doesn’t cut it anymore. That’s where Kath Pay comes in. With over two decades of experience in testing, deliverability, and campaign optimization, Kath has one mission: to help marketers ditch the guesswork and embrace testing strategies that actually move the needle.

In a world where email marketing success hinges on turning clicks into conversions, mastering the nuances of optimization is crucial. Enter Prerna Malik—an email marketing and conversion expert renowned for transforming underperforming campaigns into powerful success stories.

In this episode, we’re diving into the world of "anti-best practices" in email marketing—the tactics that seem smart but could actually tank your campaigns.

In this episode of Email After Hours, hosts Guy Hanson and Danielle Gallant dive into the intersection of social media and email marketing with guest Carlos Gil, a distinguished expert in digital marketing and Brand Evangelist at GetResponse.

In this episode of Email After Hours, hosts Guy Hanson and Danielle Gallant welcome Samar Owais, a seasoned email strategist and copywriter to dive into the details of email content.

Every year, Apple’s latest iOS release feels like Groundhog Day for email marketers—another update, another round of unpredictable shockwaves through the industry. Remember: Staying informed and proactive is key to staying ahead.

In this episode, Edward Cunningham, Senior CRM Data & Campaigns Manager at Vision Express, shares his journey through the highs and lows of campaign measurement, heat mapping, the art of personalization, and the surprising power of the "oops" email.

Revisit some of your favorite episodes of Email After Hours—or catch up on those you missed the first time around! In just 15 minutes, get tips and secrets to success from email experts at Yahoo, Hickory Farms, the Bradford Group, TFG Brands, Mapp Digital, and more!

In this second part of our two-part episode with deliverability expert Al Iverson, we answer hard-hitting questions about how the world of email is changing.

These days, senders are constantly adapting to new regulations and policies that make it harder to reach inboxes. Gmail and Yahoo’s recent bulk sender requirements, Apple’s Mail Privacy Protection, and GDPR are just a few recent industry shakeups that left marketers playing catch-up.

Like it or not, AI is here to stay—and it’s only by knowing the risks, benefits, and ethical implications of using AI that email marketers can stay ahead of the curve. That’s why we’re spending 30 minutes discussing all things AI and email, including topics like streamlining campaign generation, deep fakes, AI and this year’s election, and how AI impacts email security.

In this episode of Email After Hours, we’re officially demystifying the DMARC record. DMARC is critical for brands looking to protect their domains from spoofing and phishing attacks. Plus, it’s now required by major mailbox providers like Gmail and Yahoo.

Lab coats on, please! In this episode of Email After Hours, we're breaking down the elements of a successful marketing email—from pre-headers down to footers.

In this episode of the "Email After Hours" podcast, Danielle and Guy sat down with marketing experts Carlos Arriaga Frias and Markus Dang of DIGITALL to discuss their email approach and to learn the tips Carlos and Markus recommend for senders across the globe.

In this action-packed episode, Nicholas breaks down real-life examples that helped him and his team build an email program responsible for one out of every three of his business's transactions with Guy Hanson and guest cohost Laura Christensen.

In this episode, Guy and Danielle sit down with Michael Knapp, Lead Email Designer and Developer at Skipton Building Society, to delve into the how and why of crafting accessible email campaigns. They’ll explore the power of accessible email design, uncovering practical strategies to ensure every subscriber can engage with your content. From optimizing for screen readers to embracing alternative formats, discover how small changes can make a monumental difference in amplifying your message...

In this quick, 25-minute episode, Guy and Danielle chat with Laura Christensen, Senior Director of Professional Services at Validity, to explore the top five data points marketers need to know in 2024—and how they’ll change the status quo for marketers. They look at trends and expert forecasts for open rates, clicks, unsubscribes, spam trap volumes, and more. (PS: To read the full report, visit: bit.ly/3TRQCAx)

To learn how travel marketers are keeping their programs competitive, Guy and Danielle spoke to Jon Kirk, CRM and Design Manager at Ice Travel Group. He shared his flight plan for standing out in a crowded market, navigating a corporate merger and ESP migration, using AI in email, keeping subscribers engaged during off-peak travel times, and more.

In this episode, we’re talking to Marcel Becker: the Senior Director of Product Management at Yahoo. We’ll do a little mythbusting, address the biggest questions and misconceptions that have come from new requirements, and give senders practical advice to navigate them.

In a special Valentine's Day episode of Email After Hours, we share insights on navigating the challenges of Valentine's Day email campaigns, examine real-world examples of campaigns effectively standing out in the inbox, explain the new Gmail and Yahoo sender requirements, and dive into our unique past experiences running email campaigns for dating programs.

In this episode of Email After Hours, Tyler ‘Sully’ Sullivan dives into how to build genuine relationships through email marketing, how engaging conversations drive loyalty in low-frequency markets, and the importance of “doing the unexpected.”

In this episode, we’ll give you practical advice on how to use the basic tools you already have more effectively in your email marketing. Nothing too flashy, nothing out-of-reach, just ordinary assets at our disposal already. From Google Annotations, to time-of-day testing, to Friendly Froms—we’ll reveal the best ways to use these tools, and others!

In this special hosts-only episode (and our LAST EPISODE of 2023), we're giving you the ultimate year-end roundup before you switch on your out-of-office messages and dive into holiday festivities. We're not just looking back, though! Get ready to explore the best and worst holiday campaigns, and how these lessons can propel us into a more effective new year in email marketing.

In this episode, we'll give senders practical tips to pump up their personalization and unravel the complexities behind the 'Show me you know me,' philosophy.