A great customer loyalty program goes beyond points and perks. In this episode, we’ll explore the intricacies of loyalty programs and how they can be leveraged to build strong customer relationships.

In this episode, Lola Gandara, the first-ever Head of Deliverability at Jones Lang LaSalle (JLL), explains how she manages the many mail streams JLL operates and educates the team on email best practices.

Enter Lauren Pestana, the Director of Brand Marketing at Drip, a rare company that prioritizes relationships over sales in the ecommerce world. In this episode, we'll delve into the power and secrets of marketing automation in building customer connections.

Enter Alice Cornell, deliverability consultant and email sleuth extraordinaire. In this episode, we'll delve into captivating email cases, bewitching red herrings, and the basics that often trip up even the most experienced email pros.

In this episode, we’ll drill down into the intricate dance between marketers and ESPs—mapping out the territory of who takes charge of what, look into unexpected challenges, share insider tips, and unveil the often-overlooked players in the email marketing arena.

In this hosts-only episode, we’ll delve deep into the world of Oops emails, exploring hilarious stories, handy advice, and the potential impact of these emails on subscriber engagement.

In this episode of Email After Hours, spam slayer extraordinaire Sridhar Chandran, Anti-spam Consultant at the Spamhaus Project, shares the secrets to staying on Spamhaus’ good side. He’ll cover the importance of consent, best practices, and proper list management to maintain a good reputation. Plus, he’ll reveal emerging trends in the online threat landscape, like subscription bombing and the use of AI in email.

In this new episode of Email After Hours, Sebastian Kluth, Team Lead at the Certified Senders Alliance (CSA), shares his insights and trade secrets on the importance of transparency, proper permissioning, and good data in effective email marketing strategies. He’ll also dive into lessons senders in all regions can learn from German senders—who enjoy some of the highest inbox placement rates in the world.

In this episode, Anteriad’s Karie Burt, Chief Data and Privacy Officer, and Courtney Cope, Vice President of Data, share their strategies for mastering evolving privacy legislations, collecting customer data, and leveraging Anteriad’s privacy-first mindset to build brand loyalty.

In this hosts-only episode, we’ll explore the weird, wacky, and dangerous world of email scams. We’ll share some great stories, valuable tips, and maybe even a few surprises.

In this new episode of Email After Hours, certified content queen Ann Handley, Chief Content Marketing Officer at MarketingProfs, shares her secrets to creating engaging email content that converts casual email browsers into lifetime customers.

In this episode, we share new research from the DMA that reveals what subscribers really want from email in 2023. Some spoilers: People check their spam folders more than you might think, subscribers can only remember ten brands at a time, and logos are more important than subject lines.

Sarah Jones, Senior CRM Manager at Auto Trader, shares her expert advice on email testing—and some of the most surprising things she's learned from her tests.

Chad S. White, Head of Research at Oracle Marketing Consulting and a 5x author of Email Marketing Rules, shares strategies that senders can use to succeed in the post-MPP world. He also discusses some of the policy’s unexpected consequences and how it might unintentionally facilitate unethical marketing practices.

Michael Affronti, SVP and General Manager at Commerce Cloud, uses his nineteen years of domain experience to shed light on how companies need to use emails to raise engagement levels by offering personalization options to get to know the customer better.

Karen Talavera, Founder and Principal at Synchronicity Marketing brings her thirty years of digital marketing experience and shares her insight on how by using SMS marketing correctly, you can turbocharge your email campaigns.

Kate Barrett, a twelve-year veteran in the email marketing space and founder of eFocus Marketing, shares her insights on how to add empathy to email campaigns in a way that is authentic and credible.

Michael Cabral, a seventeen-year veteran in the email management space and the Senior Manager of Email Operations and Strategy at J.Jill, walks us through a step-by-step checklist for migrating ESPs. Plus, he’ll share J.Jill’s go-to strategies for keeping subscribers engaged through email and SMS marketing.

Jeanne Jennings, a twenty-year veteran in the email marketing space and the Founder and CEO of Email Optimization Shop, discusses all aspects of email automation, from implementation tips to pitfalls.

Jay Schwedelson, President and CEO of Outcome Media and Founder of Subjectline.com, offers a masterclass on easy email wins to boost subscriber engagement. He’ll share quick, cost-effective strategies to optimize all elements of the email—from subject lines to CTAs.

In this episode of Email After Hours, Kate Adams, Senior Vice President of Marketing at Validity, and Jason Crichton, Director of Customer Success, join hosts Guy Hanson and Danielle Gallant to discuss how one of Validity’s high-profile campaigns landed in the spam folder—and what senders can do to avoid the same fate.

Tom Bartel, Senior Vice President of Data Services for Validity, joins hosts Guy Hanson and Danielle Gallant to explain how senders can use BIMI to win more clicks and conversions in inboxes.

By day, hosts Guy Hanson and Danielle Gallant work with senders all over the world to help them tackle their toughest email challenges. Once they’re off the clock, this email dream team gets together to interview email marketing experts about email fails, tips and tricks, content that converts—and anything else that keeps senders up at night. It’s all part of their mission to answer the single most important question for senders: how can we give email subscribers what they really want?