Let’s dive into the strategies and methods used in the SparkToro feedback-slash-winback email, featured in Episode 30. Ideas you don’t want to miss (03:54) Takeaway 1: 1:1-style personal emails don’t have to be (or usually shouldn’t be) all or nothing (04:48) Takeaway #2: Flex those humility muscles before asking for customer feedback (05:55) Takeaway #3: Use email content to take shared values further (08:00) Takeaway #4: Learn (and use) your customers’ lifecycle (08:49) Takeaway #5: Use choice to increase relevance when you don’t have the right data (09:17) Takeaway #6: Don’t blindly follow your competition (10:02) Takeaway #7: Understand screen fatigue and cut whatever you can Links from this episode Take a look at the emails we featured in Ep. 30 Plan more effective emails with my Ecomm Playbooks or SaaS Success Pack Follow Nikki on LinkedIn Get Nikki's email musings at ⁠nikkielbaz.com/subscribe ⁠ Let me know what you thought about the episode by emailing [email protected] Subscribe to Email Swipes and never miss another episode Apple Podcasts Spotify Google Podcasts Or find on your favorite podcast player