Description
Whether you're a freelancer, consultant, or a full-time employee, you'll deal with contracts that affect content ownership and how you can use what you create. Our guest, IP lawyer Sharon Toerek, highlights the critical elements every content creator needs to consider when drafting contracts, from intellectual property rights to defining deliverables, deadlines, and payment specifics.
For those dealing with brand sponsorships, influencer agreements, or creating digital courses, Sharon explains the growing complexities of comparative advertising and the legalities of using memes and other pop culture references in marketing.
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Matt welcomes Google Ads expert Sarah Steeman. With over 17 years of experience developing, managing, and optimizing paid search campaigns, Sarah shares valuable insights into the complexities and challenges of managing campaigns in today’s competitive environment.
Having both seen the entrance...
Published 10/10/24
Matt Bailey welcomes back Nolan Higdon, a professor of history, media studies, and education. Nolan discusses his journey into media literacy. They discuss the state of digital literacy in education and how the U.S. lags behind Europe in integrating media literacy into schools, examining the...
Published 09/05/24