Analytics is swiftly evolving, and staying ahead requires not just keeping up, but also understanding the challenges and opportunities this evolution creates. Enter Piwik PRO, a company that is no start-up, but an established analytics solution with a long history. By focusing on a privacy-centric model that adheres to EU's GDPR and HIPPA in the US, Piwik PRO has been able to gather a sizable market, which is increasing by the day. With Google's announcement to migrate everyone to change to...

If you use AI to generate content, but that content plagiarizes someone else's work - can you be held liable? We answer that question and more with intellectual property attorney, Sharon Toerek. As AI technology evolves at breakneck speed, so do the complexities around the ownership of AI-generated content. We cover the difference between copyright and registered copyrights, and the rights of content creators and their works. Sharon outlines the implications of using AI tools in our creative...

John Shehata joins me on the latest edition of the Endless Coffee Cup podcast. We look into the impact of search generative experiences, AI, and the changing landscape for publishers. Here are the key takeaways from our conversation: 1. Artificial Intelligence and SGE Impact on Publishers Publishers are seeing a shift in their revenue streams due to Google's focus on AI-generated content, especially affecting ad revenue and display ads. To counter these challenges, publishers are exploring...

SEO is Changing...But How? Welcome to the Endless Coffee Cup podcast, where we freshly brewed insights on Digital Marketing. Matt Bailey is joined by long-time industry friend and SEO expert, Greg Jarboe. In the latest espresso shot of wisdom, Matt and Greg dive deep into SEO's evolving landscape, from leveraging news links and press releases to the subtleties of keywords and how they are used by audiences. Greg presents his content marketing matrix, a tool crucial for audience-tailored...

Social Media Marketing Careers: What to Expect We dive into the ever-spinning world of social media marketing—where timing is everything, and evergreen is king. We discussed how repurposing content not only keeps your feed fresh but educates and engages your audience. Repurpose with Purpose: Jennifer and Matt dissect the art of breathing new life into evergreen content. Discover ways to serve your audience effectively with timeless treasures in your content vault. Community &...

Matt delves into the controversial and often misunderstood world of Search Engine Optimization (SEO). He reflects on his own journey and the evolution of SEO, addressing the criticism it often receives. He discusses the divide in the industry between those who focus solely on rankings and short-term tactics, and those who take a holistic approach, optimizing for user experience, business goals, and long-term success. Matt questions whether it's time for a split in the industry and invites...

Deb Eckerling is a goal-setting enthusiast who believes in the importance of rethinking your life and making plans all year round. She is the author of the "The D*E*B Method: Goal Setting Simplified" and encourages people to embrace change and create the happy, fulfilled lives they deserve, regardless of the time of year. Whether facing unexpected curveballs or seeking intentional change, Deb's mission is to help people navigate life's challenges and opportunities. With her practical...

Mary Czarnecki joins Matt for an insightful and lively discussion on the challenges and opportunities for Social Media Marketing Professionals. They review the Hootsuite 2023 Social Media Career Report and explore the struggles faced by social media managers, including feeling underappreciated, lacking mentorship, and experiencing a talent exodus within organizations. Of course, this impacts the mental health and job satisfaction, but also highlights the joy and potential for growth within...

In this second conversation about Michael's book, Backward Entrepreneur: From Idea to $20 Million" , we dive into the crucial pillars of customer acquisition, scaling a business, the pitfalls of VC funding, and the necessity of understanding customer motivations for successful product development. Michael shares a unique process for customer-driven acquisition, emphasizing the importance of validation before investing significant resources. We conclude by addressing the art of exiting a...

Do you prompt people with the same level of detail as AI? Matt explores the important issue of effectively communicating instructions to human employees and coworkers. Drawing parallels between the meticulous care given to developing AI prompts and the lack of attention to human instruction, Matt discusses how clear and comprehensive communication could significantly impact workplace productivity and employee well-being. Tune in as we uncover the critical role of communication in maximizing...

From Mayan Predictions to Technological Convergence: Reflecting on 2012's Significance We go back to the year 2012, a year that was associated with doomsday prophecies, but in reality, brought about significant changes that have shaped our modern world. I explore the convergence of three groundbreaking technologies and the impact they had on our daily lives. Starting with the smartphone, adding in cheap data plans, and the Facebook app, 2012 marked a turning point in the way we communicate,...

Elevating Your Public Speaking Skills and Embracing Authenticity Matt sits down with former news anchor Kerry Barrett to delve into the world of public speaking, overcoming fears, and embracing authenticity. What surprises people is that Kerry had, and still has anxiety about speaking in front of people! How does a news anchor learn to overcome this fear and become a successful video communication coach? Authenticity is a theme that runs throughout the discussion. Drawing from her...

Monique Russell returns to the Endless Coffee Cup to share her insights on the power of up-skilling and re-skilling, and how it can lead to growth, differentiation, and improved workplace dynamics. We explore the importance of creating a culture of learning and the role that leadership plays in modeling desired behaviors. Monique also highlights the value of disruptive thinking to assess true goals and outcomes. From the digital transformation of organizations to the rise of entrepreneurship...

I sit down with long-time friend and business associate Michael Stebbins to interview him about his new book, Backward Entrepreneur. Together, we explore the concept of shaping your business around your natural tendencies and the power of customer feedback. Mike has "been there, done that" by taking multiple businesses from idea, to growth, to acquisition! Learn the "real-world advice" that the textbooks don't tell you. Michael shares valuable insights, drawing on personal experiences and...

Dive deep into the latest developments in the ever-evolving world of social media. Joined by regular guest Greg Jarboe, we explore the revolutionary changes happening on YouTube, from the introduction of shorts to the rise of new content creators. We dissect the decline of Twitter, its impact on advertisers, and question the branding change to "X". Threads came on strong, but finished weak. Reddit had a revolution, but it's over now. Google Analytics forced a change on everybody - who's...

We dive deep into the art of effective communication. Our guest, Monique Russell, is an expert in teaching, training, speaking, and coaching individuals to communicate more effectively at work and at home. With her wealth of experience, Monique focuses on helping leaders keep top talent engaged, fulfilled, and motivated. She shares insights on how to connect with others, understand communication styles, delegate effectively, and navigate intercultural communication. We discuss the challenges...

Beyond the Algorithm: Navigating the Mental Health Aspect of Social Media Marketing Meg Casebolt, author of 'Social Slowdown' joins me to discuss the pressures faced by creators and consumers alike. FOMO The constant need to stay ahead of trends and conform to the algorithm, combined with the distractions and interruptions of social media notifications, can take a toll on focus and productivity. We also explore the addictive nature of social media, the craving for dopamine and novelty...

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In this episode of Endless Coffee Cup, Matt Bailey and guest Jennifer Radke tackled the topic of certifications in marketing and social media. Here are 3 key takeaways from the conversation: - Social media management requires specific platform knowledge and clear communication skills, along with a strategic approach. Assigning tasks to an intern or focusing solely on frequency rather than message can hinder growth and maturity. - Data is crucial for decision-making, but marketers need to use...

Google v Publishers In this episode, we delve into the ongoing competition between publishers and bloggers, focusing on Google's role in this dynamic relationship. Google's new AI-driven results will use publisher-based content, but not deliver those visits to publisher websites. We discuss how publishers are now beginning to understand the importance of giving readers what they desire. However, resistance to change persists within some publishing houses. To combat high labor costs, many...

"How Can You have Work-Life Balance and Be Successful As An Entrepreneur? I was asked this question when interviewed by a publication for Father's day. They asked for "wisdom from an inspirational dad." Well, Socrates said, “the only true wisdom is in knowing that you know nothing.” I would say that quote best describes my role attempting to integrate my role as a father into my professional endeavors. There have been a lot of hard lessons along the way, and I am still learning. Learn...

How Big Tech Gets Into Your Kid's Classrooms If your child is in school, then you've probably had to deal with Chromebooks, Google Classroom, and other Big Tech based resources used by your school. But have you given it thought about the implications of allowing Big Tech - in this altruistic role - access to your kids? Nolan Higdon joins Matt again to discuss the role of Big Tech in education. Fresh off of his latest book, Media & Me; A Guide to Critical Media Literacy for Young People,...

Matt welcomes fellow Marketing Podcast Network associate, Ian Truscott, host of Rockstar CMO podcast. Ian talks about the challenges of building marketing teams and the importance of developing people to be successful. He answers questions about what he looks for in new hires, the personalities and skills to be part of a team, and how to evaluate the strengths and weaknesses of a marketing team. Interested in getting advice for your next career move? Either as a seasoned veteran or a newbie...

Patrick Hanlon has consulted with the worlds biggest brands (including the UN) and he shares what all of the big brands have in common. Based largely on his book, Primal Branding, he shares the seven elements of a brand; creation story, creed, icons, rituals, sacred words, nonbelievers, and a leader. In this interview with Patrick, we break down the elements and how they work together as a system that can be developed, improved, measured and predictive. He explains how traditional marketing...