Matt welcomes Sarah Panus, a content strategy consultant and the voice behind the "Marketing with Empathy" podcast. Sarah shares her process for identifying powerful content themes and provides actionable insights into creating consumer-centric content by leveraging empathy and data. Sarah discusses her three pillars for content strategy, which include an emphasis on consumer behavior. She highlights the importance of infusing personality and empathy into content, using various filters like SEO, data, human connections, and nostalgia. Together, Sarah and Matt dive deep into the intricacies of effective content creation. They explore the balance between empathy and authority in storytelling, the strategic use of data sources, and the essential practice of saying no to ideas that don't align with your brand's core pillars. Join us as we also delve into the practical aspects of content strategy, such as utilizing customer loyalty programs, segmenting lead lists, and prioritizing quality over quantity. Whether you're a seasoned marketer or just starting out, this episode is brimming with valuable insights and practical advice straight from industry experts. Learn Content Marketing: The Art and Science of Content Marketing with Social Media, SEO, and Analytics (sitelogic.com) Learn more about Matt Bailey & SiteLogic Learn more about your ad choices. Visit megaphone.fm/adchoices