Prospect Research and the Consideration Continuum with Kelley

Engagement Fundraising: How to Raise More Money...

Prospect Research and the Consideration Continuum with Kelley McGeehan (EF-S02-E08)

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Description

Kelley McGeehan is Principal Consultant and Owner of McGeehan Research. She is a prospect researcher and in this episode we get a chance to explore why prospect research is valuable, the consideration continuum, why some organizations fail even with the right data at the right time and much more.

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