Episodes
Fundraising climate change is here! Learn what this means for you and your organization.
Published 04/18/19
We live in a world with endless inputs and channels: smartphones, tablets, television, email, and social media are just a few. Learn how to address all of these channels in a way that donors love and get value from.
Published 04/04/19
Learn about the consideration process that major donors and legacy supporters go through as they determine who they want to give to.
Published 03/21/19
Learn just how important letting donors opt-in is and the value of treating your donors how you’d like to be treated.
Published 03/07/19
Jason Lewis, the author of the War for Fundraising Talent, joins Greg and Tim to discuss the value of a thank you call, fundraising conferences, and much more.
Published 02/21/19
Recently we surveyed a few hundred fundraisers to find out what they felt were the most (and least) important data points for qualifying and prioritizing major gift supporters for outreach.
Greg and Tim discuss the findings in this episode.
The survey results can also be found here - https://imarketsmart.com/the-top-qualification-and-prioritization-data-points-you-should-consider-before-you-reach-out-to-your-supporters-to-build-a-caseload/
Published 02/07/19
Learn what to do when a supporter notifies you that they left your organization in their estate plan, but won’t take your calls.
Published 01/10/19
Learn what it means to be a “frontline” fundraiser with special guest, Dan Shephard.
Published 11/29/18
It’s time to ditch fundraising personas. Learn why value is such an important thing to offer donors in this episode.
Published 11/01/18
What is success and happiness and how can fundraisers win by working towards a lifestyle of being both successful and happy?
Published 10/18/18
Learn who Greg Warner is and why you should listen to him in this retrospective episode of Engagement Fundraising.
Published 09/06/18
Greg interviews Erin Troia about her “Engagement Fundraising” experiences. Erin recently finished reading an advanced copy of Engagement Fundraising and tried out some of the concepts she read about in the book.
Published 08/23/18
Greg interviews Tim about his “Engagement Fundraising” experiences at MarketSmart.
Published 08/09/18
Learn what everyone is missing about the 410 billion dollars in giving as reported by Giving USA’s 2018 annual report.
Published 07/26/18
The day of reckoning is coming for nonprofits all across the world. Will your organization be ready? Learn what is coming and how to be ready.
Published 05/17/18
The climate has changed for donors, nonprofits, and fundraising. Learn about this change and how to adapt to meet these new donor expectations.
Learn more about MarketSmart at www.imarketsmart.com.
Published 05/03/18
Kelley McGeehan is Principal Consultant and Owner of McGeehan Research. She is a prospect researcher and in this episode we get a chance to explore why prospect research is valuable, the consideration continuum, why some organizations fail even with the right data at the right time and much more.
Published 04/19/18
Mark Santiago from Converge.Digital shares how to use Facebook strategically to build trust and acquire new donors.
Published 04/05/18
Joining Engagement Fundraising is Andrew Olsen, senior vice president of Newport One. If you are a fundraiser trying to find that silver bullet then this episode is for you. Andrew will be diving into why there are no silver bullets and unicorns and instead why it takes a lot of little things to make a big impact.
Published 03/22/18
We are joined again by special guest, Jim Langley, president of Langley Innovations. Make sure to listen to the last episode to hear the first part of this conversation. Educational institutes adapting to donor needs and being fair to your donors are the main topics discussed.
Published 03/08/18
We are joined by a very special guest, Jim Langley, president of Langley Innovations. Learn from the expert on taking a top down approach, working with board members, maintaining and building trust with your donors, and much more. This is just the first part of the conversation, stay tuned for the next episode for the rest!
Published 02/22/18
We are joined by Jen Willett to discuss what it’s like to be a donor. Hear stories from our experiences donating to various nonprofits.
Published 02/08/18
On today’s episode we continue our discussion on phone calls. The big topic this week is why fundraisers are afraid to call major donors. Make sure to listen to the season 1 finale for the first part of this discussion.
Published 01/25/18
Season 2 of the podcast kicks off with a special episode featuring Jeff Giannotto and Lizzie Weiland. This season is all about engagement fundraising in action. Learn about the power of surveys and hear some success stories about organizations that have implemented engagement fundraising.
Published 01/18/18