Join Rob Ocel as he talks with Lee Dash, SVP of Digital innovation at Medistrava, to explore the state of digital innovation in the pharmaceutical industry. Discover the challenges faced in enhancing user experience (UX) in a field dominated by traditional systems and the ongoing efforts to optimize the content supply chain. Lee also shares valuable insights on the importance of user testing and direct access to end-users for effective system development. Sponsored by This Dot Watch this episode on YouTube Read more on our blog