Paul McCollum, author of "Practical Salesforce Architecture", shares his journey from microbiology to tech, discussing his work at Nortel Networks, and his transition into enterprise architecture with Salesforce. They explore the importance of empathy in engineering, how user-centric design motivates developers, and the evolution of agile development. Paul emphasizes solving real user problems over technical tasks and how continuous learning keeps work exciting. Chapters 1. Introduction – [00:00:00] 2. Early Career & Transition into Tech – [00:00:58] 3. The Evolution of Technology Stacks – [00:03:15] 4. Learning Through Play & Empathy – [00:04:52] 5. Agile Development & Challenges – [00:18:51] 6. Value-Driven Software Development – [00:21:23] 7. Avoiding Burnout in Tech Careers – [00:25:42] 8. Conclusion – [00:36:17] Follow Paul McCollum on Social Media Paul McCollum Linkedin: https://www.linkedin.com/in/realpaulmccollum/ Paul McCollum Twitter: https://x.com/uxaholic Sponsored by This Dot: thisdot.co