Leanne will share how creating a smooth and personalized registration process can make all the difference in the attendee experience. From the moment someone signs up, every touchpoint matters. We’ll chat about how to make the registration journey seamless and personal, setting the stage for a successful event from the get-go.Subscribe to the Podcast for more Event Industry Chats!

Explore how AI will revolutionize the events industry by enhancing attendee engagement, event personalization, and operational efficiency, while also discussing how these advancements impact event branding. Drawing from Adam’s experience with Event Tech Live and Event Industry News, delve into how emerging technologies like AI can help organizers build sustainable, recognizable event brands in a crowded market. What strategies have worked for him, and how can event organizers harness AI to cr...

Explore how content creation can be a strategic asset for event organizers, driving year-round engagement and extending the lifecycle of event experiences. We will explore Skift Meeting’s approach to creating valuable content that resonates with audiences, from event sessions to industry reports. Additionally, we will uncover five non-obvious event trends for 2024/2025 that are shaping the future of event formats, attendee expectations, and sponsorship models, providing organizers with the to...

Send us a textIn this episode of the Epic Events Podcast, host Muhammad Younas, CEO of vFairs, sits down with Liz Lathan, founder of Club Ichi, to explore the transformative role of event technology in building and sustaining virtual communities. Liz shares her journey of growing a community of 5000+ B2B marketers, and how virtual events have played a crucial role in fostering engagement. Tune in to discover best practices for networking, overcoming common challenges, and leveraging event tec...

Send us a textIn today’s dynamic landscape, the role of entertainment in events is more pivotal than ever. Events serve as canvases for creativity, platforms for engagement, and stages for leaving lasting impressions. Whether it’s a corporate gathering, a social celebration, or an unconventional conference, integrating entertainment can elevate the entire experience.Our guest for this episode is Christian Henderson, the director of talent partnerships at G7 Entertainment Marketing. Since begi...

Send us a textVirtual events offer much more than just a space for casual interactions. They have become hubs of knowledge, support, and growth. Whether you’re a professional seeking to expand your network, an enthusiast looking to connect with like-minded individuals, or someone on a quest for unconventional mentorship, online communities are full of opportunities.Catch our conversation with Leanne Calderwood, where we cover: 1. Building Trust in Online Groups: Effective strategies to f...

Send us a textBehind every successful event, there’s a story of meticulous planning, creative thinking, and overcoming challenges. Event professionals, whether orchestrating corporate conferences or community gatherings, navigate a landscape filled with intricacies and unexpected hurdles. Our guest for this episode is Aaron Kaufman, President and CEO of Fifth Element Group, Aaron has set his own path in Toronto and international markets to lead a team in fostering long-term connections f...

Send us a textWhether planning a corporate conference, community gathering, music festival, or a charity fundraiser, event producers must thoughtfully design each aspect of the event to align with its purpose and resonate with attendees. Creating intentional events requires careful planning, creativity, and an understanding of the audience’s expectations.Our guest for this episode is Aryb Chapman; Founder, CEO, and senior event producer with a remarkable background in theater and film pr...

Send us a textAbout the EpisodeThe use of artificial intelligence (AI) in the events sector is on the rise, and this trend comes with a number of advantages and disadvantages. On one side, AI may help automate tasks, boost efficiency and personalization, and give useful insights and data. On the other hand, AI can generate potential risks such as security breaches and lack of human touch.Our guest for this episode is Adam Parry, the co-founder and editor of the event industry’s global online ...

Send us a textAbout the EpisodeEvent design & creativity is a transformative force in event planning. It brings to life immersive environments, captivating themes, and engaging interactions that leave a lasting impression on attendees. This powerful approach elevates events, making them truly unforgettable and impactful.Our guest for this episode is Devon Pasha, a passionate event professional, who also serves as the Director of North America for the Event Design Collective, specializing ...

Send us a textAbout the EpisodeIn today’s fast-paced and interconnected world, meetings have become an integral part of our professional lives. Whether you’re a team leader, project manager, or participant, mastering the art of conducting and participating in meetings is essential for success.Our guest for this episode is Don Donahue, Founder of MOTN Agency. For 15 years, Don was the president of Rocketown Records. He served as an executive producer over a 2-year-long talent competition for A...

Send us a textAbout the EpisodeOver the years, social media platforms have become essential for promoting and marketing events. TikTok, with its ever-increasing number of users and significant sway over younger audiences, has emerged as an innovative platform for event organizers to reach potential attendees. Our guest for this episode is Tom McMahon, CEO of MCM. Tom is well versed on the latest and most effective platforms and channels and is passionate about showing his event sector cl...

Send us a textAbout the EpisodeBusiness events have the potential to drive positive social and environmental impact, in addition to their primary purpose of bringing people together for business outcomes. From promoting sustainability practices to supporting local communities, the potential of business events to catalyze positive change is immense. Our guest for this episode is Chetan Shah, CEO & Founder micebook.com. With more than two decades of experience at MICE and a proven trac...

Send us a textAbout the EpisodeEvent sourcing helps event planners and organizers select vendors that are a good fit for their events. It’s the key ingredient to crafting a memorable experience for your attendees that leaves them feeling excited and engaged.Our guest for this episode is Evan Babins, an event producer with over a decade of corporate and private event experience working on events worldwide. Evan has worked in agency and client-side roles making him an incredibly well-rounded ev...

Send us a textAbout the EpisodeRepresenting your business at a trade show is a significant expenditure, but it is also an opportunity to acquire additional awareness, build professional connections, and exhibit your brand. Naturally, there is no foolproof recipe for a successful trade show. However, when you plan in advance, you position yourself for success and are guaranteed wonderful outcomes.Our guest for this episode is Jim Cermak, a professional trade show trainer and consultant. Jim is...

Send us a textAbout the EpisodeVirtual events are not going away. Event marketing platforms have made it possible for organizations to offer more accessible, interactive, and entertaining events than ever before: the problem now is to increase engagement and attendance.Our guest for this episode is Merijn van Buuren, Founder of Event Mender. While helping physical event professionals embrace virtual events during the pandemic, Merijn realized that evaluating different platforms was taking way...

Send us a textAbout the EpisodeThe event planning industry is no different from the many others that rely heavily on data nowadays. As more and more people around the world rely on their mobile devices, it becomes simpler to collect and use data to shape how they experience events.Our guest for this episode is Nicola Kastner. Prior to launching her consulting practice, Nicola was the Global Vice President of Event Marketing Strategy for SAP. She has led teams through strategic reinventions of...

Send us a textAbout the EpisodeThere’s no doubt the event industry is changing daily. With all these changes, it can be pretty challenging to feel up to speed with the latest event trends and technology. As we prepare to welcome 2023, join our team at vFairs for some inspiration as we share with you some of the best events we have seen in 2022.We’re translating real-life success stories into concrete strategies for hosting in-person, virtual and hybrid events in 2023. Join vFairs’ team of in-...

Send us a textAbout the EpisodeSitting down to create an event strategy plan may seem daunting and often overwhelming, especially as you approach a brand new event. However, time is money, and you’ll save a lot if your team is on the same page about your event’s strategy. A strong event strategy guarantees you and your team can confidently plan and execute a successful event.Our guest for this episode is Yvonne McNair, the CEO and Founder of Captivate Marketing Group. Yvonne has a proven trac...

Send us a textAbout the EpisodeCelebrity endorsements were the original kind of influencer marketing. However, in the modern digital era, specialist social content producers can frequently provide brands with additional value. As a subset of social media marketing, “influencer marketing” involves brands paying an influencer with a large online following to endorse the brand’s product or service to their followers.Our guest for this episode is Mike Allton. Mike is the Head of Strategic Partner...

Send us a textAbout the EpisodeCreating a community is more than just getting people together with similar interests; it’s also about giving them a place where they can share their perspectives and engage in meaningful conversations with a group of like-minded individuals. Our guest for this episode is Will Curran, the founder of Endless Events, and creator of the EventProfs Community. Will has been producing in-person, virtual, and hybrid events since high school when he started his fir...

Send us a textAbout the EpisodeImproving engagement can directly result from incorporating empathy into the event tech world. When teams are led and managed with empathy, the culture improves and workers can better put themselves in the customers’ shoes.We speak to Naomi Clare Crellin, the Founder and CEO of Storycraft Lab. She works with strategic planning teams as they navigate times of change, innovation and transformation. Using human-centered design techniques, she develops customized pl...

Send us a textAbout the episodeVirtual events often get a lot of heat for not being able to deliver on the engagement they promise. But the problem lies in failing to understand the difference between virtual & in-person. Both have very different needs and this leads to a lot of mistakes in putting together a virtual event that’s engaging and interactive.We speak to Scott Gould, an engagement expert, to decode the mistakes that are preventing event organizers from achieving the full poten...

Send us a textAbout the episodeEvent profs are all getting on the social media bandwagon. It's great at bringing new attendees, building event hype, and being shared around. That's why a successful social strategy often results in an exponential increase in event registrations.But how do you craft a strategy that not only boosts registrations but also turns your event into the talk of town? We're about to break it down.Register now to learn how you can create powerful social campaigns for you...