“If your soil is nutritious, all those micronutrients are now being born into your food.”—Caryl Levine   “There's no standing still. You're moving forward or you're moving backwards. To regenerate is to actually restore or bring to health, or bring to life, the living systems that sustain us.” —Ken Lee   Rice is the staple food for over half the world's population, providing essential nutrients and sustaining livelihoods. Yet, the true potential of this ancient grain remains largely untapped. From heirloom varieties to regenerative farming practices, the story of rice is one of resilience, innovation, and global impact. As the co-founders of Lotus Foods, Caryl Levine and Ken Lee have dedicated over three decades to promoting rice biodiversity, empowering smallholder farmers, and championing sustainable agriculture. Their unwavering commitment to transforming the rice industry has positioned them as trailblazers in the realm of conscious consumerism and regenerative food systems. Tune in to this captivating conversation as Caryl and Ken share their journey, from uncovering hidden rice treasures to spearheading the regenerative organic certification movement. Discover how Lotus Foods is addressing misconceptions, educating stakeholders, and navigating challenges to drive innovation and create a more nourishing and equitable future for rice. Meet Caryl and Ken: Caryl Levine and Ken Lee are the co-founders of Lotus Foods, an organic heirloom rice company they started in 1995. With a shared passion for promoting rice biodiversity and supporting smallholder farmers, Caryl and Ken have dedicated over 30 years to building a purpose-driven business that creates positive social and environmental impact. As pioneers in the organic and regenerative food movement, Caryl and Ken have led Lotus Foods to become the first rice company to achieve Regenerative Organic Certification. They have championed innovative farming practices like the System of Rice Intensification, which reduces water usage and labor-intensive work, particularly for women farmers.  Through their commitment to education and advocacy, Caryl and Ken have worked tirelessly to address misconceptions about rice cultivation and elevate the voices of smallholder farmers in the global food system. Their vision for a more sustainable and equitable food future continues to inspire and guide the evolution of Lotus Foods.   Connect with Lotus Foods: Website Facebook Instagram LinkedIn YouTube Pinterest TikTok Connect with NextGen Purpose: Website Facebook Instagram  LinkedIn YouTube Episode Highlights: 03:59 The Road to Entrepreneurship 09:32 Smallholder Farmers  20:53 Education and Consumer Perception 29:35 The Importance of Maintaining Company Culture 33:32 Staying True to Company Values