Season 2 Episode 3 - Talking cookie-cutter agency solutions, implementing marketing technology and the impact of the pandemic with special guest Clint Bratton
Description
In this episode, we talk to Clint Bratton, Managing Director - Australia for Track Customer Marketing, which is part of the DDB Group. We discuss the lack of differentiation in agency offerings and solutions, the difficulties of implementing marketing technology without a strategy, and what impact the pandemic has had on his leadership style, amongst many other things.
In this episode we dive into the fascinating and slightly terrifying world of AI with special guest Simone Blakers.
You can’t move in marketing circles (or any business circles really) without someone mentioning AI and how it will help, hinder and/or take over everyones jobs.
Today we are...
Published 05/01/24
In this episode, we go back to school by talking to Professor of Marketing Yuping Liu-Thompkins. Not content with being a Professor at Old Dominion University in the US, she is also the Founder and Director of Loyalty Science Lab whose mission is to create and promote cutting-edge scientific...
Published 04/02/24