In this episode we dive into the fascinating and slightly terrifying world of AI with special guest Simone Blakers. You can’t move in marketing circles (or any business circles really) without someone mentioning AI and how it will help, hinder and/or take over everyones jobs. Today we are talking about all of that with Simone Blakers of LiquidCX out of Australia. A former agency leader she now focuses her time on helping organisations understand and navigate the impact of the various types...

In this episode, we go back to school by talking to Professor of Marketing Yuping Liu-Thompkins. Not content with being a Professor at Old Dominion University in the US, she is also the Founder and Director of Loyalty Science Lab whose mission is to create and promote cutting-edge scientific research on brand and customer loyalty.

In this episode, we talk to Chad S White. Chad is Head of Research at the Oracle Digital Experience Agency, Author of "Email Marketing Rules”, and contributor to MarketingProfs, CMSWire and Contributor. Basically, he is the voice of authority on email today. You can hear us chat about Email personalisation, the role of channels, testing strategies and what he would choose to put in our marketing room 101.

In this episode we look into what makes the Rapha Cycling Club a great loyalty program. We cover the psychology behind its structure, the community it has built, and how it is helping build their brand.

In this first episode of 2024, we discuss why targeting Gen-Z is really Lazy marketing and why marketers should stop doing it.

We made it to 50 episodes! Admittedly slowly but hey - we got there in the end. To celebrate this milestone Jen Clinehens returns to the podcast. The former co-host of the podcast for the first 30 or so episodes returns to talk CX, AI and Behavioural Science.

Season 4 has arrived and we start with a cracking episode. We talk to Susan Rose who is an expert in customer-centric retail strategy and customer behavioural segmentation. She has worked in this field since joining Dunnhumby in 1991, where she was part of the team that developed and launched the highly acclaimed Tesco Clubcard loyalty programme. Since then she has founded multiple businesses including retail analytics specialist 5one, Zinc, Keystone consulting and most recently Science of...

We have our first returning guest to the show. Mark Razzell was our first-ever guest in Episode 11 back in October 2020 when he was Director of Data and Insight at Clemenger BBDO in Melbourne, Australia. And we’ve got him back because he has just launched a new venture called Critical Truth which is designed to shine the harsh light of the scientific method on the world of advertising and marketing agencies.

In this episode, I talk to the Managing Director and Co-Founder of the marketing agency WDMP Craig Wheeler. We talk about how he started his agency, how they figured out the strategic direction over the years, the pitfalls of the pitch process and more.

In this episode, we talk to Mallika Kelkar, CRM/CX Senior Data Director at global marketing agency Iris Worldwide. We cover the tricky and sometimes seemingly impenetrable world of data analytics within Marketing. We take a journey through Experimental design, how to work with analysts and data scientists and the value, or otherwise of a dashboard.

We're back in the world of interviews with a bang. Customer Experience (CX) has been a big focus for clients and agencies alike over the last few years. Luckily, we have an expert in the shape of Lucy Halley - the Executive Head of Strategy at agency Havas CX Helia - to guide us through it in this episode.

In this episode, we talk about why marketers shouldn’t be afraid to cut their losses, the 'Rob Recommends' feature covers Mark Ritson's latest article and you get the chance to see my face on a webinar. Perish the thought.

In this episode, we make some new additions to the "Everybody hates your brand' marketing Room 101 podcast. Marketing purgatory is starting to get full......

In this episode, we talk about the marketing tactics that golf brands use in order to convince golfers to spend huge amounts of money to buy essentially the same equipment year after year. We cover three core tactics including some interesting Behavioural Science that you could apply to your own marketing tactics.

In this episode, we are joined by the wonderful Lucy Kirby. An entrepreneur with a background in marketing at both agencies and large clients, we discuss how the marketing lessons she has learned in those environments have translated into marketing with a small budget.

In this episode we discuss why Amazon Prime works as a loyalty program and whether a similar program could work for your brand or clients.

In this episode, I draw the parallels between veteran hard rockers AC/DC and Byron Sharp's principles for brand growth. Sounds odd? Well, for those about to listen.....I salute you.

Season 3 of 'Everybody hates your brand' kicks off in style. We chat with Zoe Edwards - Principal Recruitment Consultant for The Industry Club.  She specialises in Planning/Strategy, Senior Account management and Agency management hires in Creative agencies. Prior to that, she spent fifteen-plus years working in large creative agencies as a Business Director. We talk about some fascinating and timely topics including where the power lies within the current UK job market, whether Great...

In this episode, we create the EHYB Room 101. A place for all things awful, infuriating and tedious about marketing to be sent to for all eternity. Join us as we work through the first four entrants and ask you to provide us with your own.

In this episode, we talk to Paul Trueman - Copywriter and communication consultant. We discuss two fascinating and topical areas - creativity and the life of a freelancer. If you've ever wanted to know how to write a great brief, the best way to feedback on creative or whether freelancing is for you, this podcast has you covered.

In this episode, we talk to Clint Bratton, Managing Director - Australia for Track Customer Marketing, which is part of the DDB Group. We discuss the lack of differentiation in agency offerings and solutions, the difficulties of implementing marketing technology without a strategy, and what impact the pandemic has had on his leadership style, amongst many other things.

In this episode, we talk to Dan Richardson, Yahoo's Head of Data for Australia and New Zealand. He's also an educator and co-chair of the IAB Australia Data council. We discuss how to navigate the choppy, opaque waters of digital advertising, privacy and identity.

It's back! After too long 'Everybody hates your brand.' has returned. The Season 2 premiere is here and this one is focused on shedding light on the challenges of working client-side that marketing agencies don't know. We also talk about the future plans for the podcast.

In this one, we talk to Nicole Taylor, CEO of Catorce (14) in Barcelona and former CEO of DDB Sydney and McCann WorldGroup Australia. We cover whether agencies have lost their distinctiveness, the efforts in creating workplace diversity she has found successful and the positives of working in another country.