In the episode, we talk to marketing veteran turned executive coach Fiona Craig about the barriers to great thinking and performance, some tools for removing those barriers, and the impact of the pandemic and hybrid working on a team's performance.

In this episode, we talk to the General Manager and Chief Strategy Officer of Havas CX Helia North America. We cover changes in the agency model, under-utilisation of market technology, how to use Facebook and diversity.

In this episode, we chat to Chris Bland, Director at Walnut Unlimited. We cover the role of market research and its evolution created by adding in new disciplines like behavioural science and neuroscience.

In this episode, we talk to the CEO of Loyalty & Reward Co (Australia's leading loyalty consulting agency) and author of 'Loyalty Programs: The Complete guide', Phil Shelper. We cover off topics like the value of loyalty programs, their future (including Blockchain) and the ups and down's of running your own business.

We talk to Charlotte Stewart, a Marketing Consultant who has worked in the art world for over a decade. We talk through the challenge of marketing in such a unique industry - one built on the scarcity of supply and taste.

In this episode, we discuss what is probably the most famous video game of the last 4 - 5 years: Fortnite. Using the Four P's framework we break down what Fortnite did right and how it has become a marketing channel in its own right.

In this episode, we delve further into the world of video games and marketing by interviewing Ross Thompson AKA TommyT999 - a content creator with 687,000 subscribers on YouTube. We talk about his career as a content creator, how he works with brands and how they can use streaming in their marketing mix.

Rob sits down with James Ray, CEO and Co-owner of Armadillo - a CRM agency based in the UK with major global clients including Disney, McDonald's and Carnival Cruises. They discuss life as an independent agency, peer into the future of agencies and the impact of COVID on Armadillo.

In this episode, we sit down with Eric Folliot, European Marketing Director for video game publisher Square Enix. We discuss changes in the video games industry that are having seismic effects for marketing both within and outside of the industry.

In the first episode of 2021, we sit down with Mark Bainbridge, Co-founder of Dragonfly AI. We discuss launching and marketing a start-up and whether AI as a term is a help or hindrance when selling in a new product.

In this episode, we investigate the Marketing and CX ideas that help make Starbucks so successful. We discuss behavioural science, reward programs, culture and more.

In this, our 20th episode, we spend time talking to Richard Boon, Managing Director of Webmart - a print management and marketing agency renowned for a strong sense of ethics and environmentalism that runs through their operation.

In this episode, we discuss the pros and cons of working abroad. From culture to visas to relocation we talk about it all in preparation for a post-COVID 19 world.

In this episode, we investigate the Marketing and CX ideas that make Netflix so successful. We discuss the different behavioural and data science techniques that create such a frictionless experience.

In this episode, we investigate the Marketing and CX ideas that make Peloton so successful. We'll discuss the different behavioural science techniques that create an almost religious devotion to the brand.

In this episode, we talk to a very special guest - CX Consultant, Agency leader and Entrepreneur Simone Blakers. We discuss the role of marketing agencies now and in the future, going it alone as a CX consultant, and the travails of launching a startup.

In this episode, we launch a new series where we investigate some of the marketing and customer experience elements that make brands great. This week's case study for review is IKEA.

In this podcast, we welcome a very special guest - Customer Experience Director at Merkle Australia, Lucy Acheson. We discuss why brands struggle to get the most out of marketing tech investments, who is able to do that well and what role does AI play now and in the future?

In this episode, we discuss the much talked about the concept of brand purpose. What is it, why are so many people talking about it and do you need to care?

In this episode, we talk about age in marketing. More specifically ageism in advertising agencies and the lazy, incorrect use of generational groups like Millennials as segments.

In this podcast we welcome our first guest, Director of Data and Insight at Clemenger BBDO Melbourne - Mark Razzell. With him we discuss the dos and don'ts of experimental design, interpreting data and working with analysts.

In this episode, we discuss the things that we would change about the marketing industry if we could, based on over 30 years of combined experience.

In the second part of a Loyalty program two-parter, we discuss what makes an engaging loyalty program plus the programs that we like the most and why.

In the first of a two-parter, we discuss the concept of Loyalty programs, what role they play, and what limitations they may have.

In this episode, we discuss the idea of Customer-centricity. An oft used term by brands but how many make the sacrifices it demands?