Season 3 Episode 9 - Talking data, experimental design, and

Season 3 Episode 9 - Talking data, experimental design, and analytics with Special Guest Mallika Kelkar

Listen now

Description

In this episode, we talk to Mallika Kelkar, CRM/CX Senior Data Director at global marketing agency Iris Worldwide. We cover the tricky and sometimes seemingly impenetrable world of data analytics within Marketing. We take a journey through Experimental design, how to work with analysts and data scientists and the value, or otherwise of a dashboard.

More Episodes

See all »

Season 4 Episode 7 - Talking AI and its impact on Marketing with Special Guest Simone Blakers

In this episode we dive into the fascinating and slightly terrifying world of AI with special guest Simone Blakers. You can’t move in marketing circles (or any business circles really) without someone mentioning AI and how it will help, hinder and/or take over everyones jobs. Today we are...

Published 05/01/24

Everybody hates your brand

Published 05/01/24

Season 4 Episode 6 - Talking Loyalty with Special Guest Professor Yuping Liu-Thompkins

In this episode, we go back to school by talking to Professor of Marketing Yuping Liu-Thompkins. Not content with being a Professor at Old Dominion University in the US, she is also the Founder and Director of Loyalty Science Lab whose mission is to create and promote cutting-edge scientific...

Published 04/02/24