Ross Worswick is the perfect example of what people call and influencer brand owner. but he’s managed something, that very few reality TV stars have succeeded in doing… The Couture Club have gone from JD to Selfridges. From being so close to giving up to having its most successful year in 2024. Many people think their success has come from Ross’ appearance on ex on the beach or the fact JD took 40% of his company to help grow it. But people don’t know the real story, the truth of what’s actually happened over the last 10 years. And when I listened to him, I was surprised, moved, motivated & inspired by the up and down, rocky, winding road he’s been on with his company. His clothes have been seen on some of the most influential people in the UK.  But gone are the days where you could put celebrities & influencers in your clothes and sell out a collection. And that’s why The Couture Club are still around today. They’re adaptable, resilient but what impressed me the most is their self awareness to identify their weaknesses on where and how to improve in an ever changing landscape of fashion. We debated whether it’s easier to start a fashion brand 10 years ago or today.  Why he sold his company to JD then bought it back. If content creation is just as important as the quality of the product. Whether going on reality TV is a good strategy to start a fashion brand in 2024. How important re branding is to get you back on the right track. And what he’s done better than other brands to last 10 years in the game. If you’ve ever felt like you’re not on the path you once where or you’ve fell out of love with something that was once an obsession, Ross’ story will teach you that it’s not over, this is not the end, and you still can achieve your dreams with small, consistent & purposeful actions.