In this conversation, Marc Scott chats with the V123 Pros, Katherine Tole and Natasha Marchewka. They address issues such as the relationship between voice actors and online casting platforms, the importance of understanding the Voice123 algorithm, and the effectiveness of upgrading membership tiers. They also discuss the role of audition Likes in improving visibility and the importance of strategic auditioning. The conversation highlights the need for voice actors to adapt to changes in the industry and stay informed about the latest trends and features of online casting platforms. The V123 Pros also dig into keywords and tagging, search optimization, AI on Voice123 and much more. CONNECT WITH THE V123 PROS V123 Pros Course - https://www.v123pros.com/a/8l4bg  V123 Pros Accountability Program - https://www.v123pros.com/accountability Katherine Tole Website - https://katherinetole.com Natasha Marchewka Website - https://natashamarchewka.com   Marc Scott on Instagram - @marcscott RESOURCES FOR VOICE ACTORS * The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials * Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott * For voice over services:Visit https://marcscottvoiceover.com * Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur * Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur EVERYDAY VOPRENEURS IN THIS EPISODE * Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com * Thanks to Christy Harst for VO contributions!Visit https://christyharst.com * Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult Key Takeaways from this Episode Upgrading membership tiers may not necessarily improve a voice actor's ranking or percentage on Voice123. The number of likes and the ratio of liked auditions to total auditions play a significant role in a voice actor's success on Voice123. Voice actors should be strategic in their auditioning, focusing on their strengths and targeting specific genres and voice styles. Understanding the Voice123 algorithm and using relevant keywords and filters can improve a voice actor's visibility on the platform. Stay updated on the latest trends to ensure your samples are relevant and appealing to clients. Use keywords that people are actually searching for. Choose the membership tier that aligns with your language, demographic, and voice style to optimize your auditions and opportunities.