What would you like to put on your Wish List for Santa Claus? Maybe a new microphone? A new interface? Some other voice over studio upgrade? George the Tech has plenty of ideas for you if you're trying to decide what you'd like to ask for this holiday season. He offers up suggestions for mics, interfaces, software and plugins, and he even had one suggestion I had never thought about before but now I know I want to ask for! Wanna grab some of these recommendations? Visit...

One of the big reasons why voice actors don't use social media is because of criticism from total strangers. Someone either shares something, or drops a comment, and you immediately second guess everything you're doing on social media, or assume you're doing it all wrong. We're giving too much power to these total strangers. In this episode, I talk about the importance of remembering who your audience is, tailoring your content to that audience, remaining authentically you, and ignoring the...

Success is in the follow-up. This is something you've probably heard me say a thousand times. But now, thanks to Nimble, I've got a new way to automate those follow-ups making them even easier to do, and all but guaranteeing they actually get sent. Using a new feature called Sequences, automating your follow-up strategy is going to change the way you do your email marketing. In this episode, I explain how it works and how I'm using it. Sign up for a Nimble Trial at...

Odds are, if you're working as a voice actor, you've got at least one dream you're working towards in the industry. Maybe it's landing a specific client. Booking a certain type of job. Or finding success in a particular genre of the industry. For Sarah Kramer, the goal has been the same for years. She wanted to work in animation and more specifically, she wanted to work on a Star Wars project. That dream became a reality when she landed a role on Star Wars; Young Jedi Adventures. In this...

Making a decision to pursue a career in voice acting means also making a decision to start a small business and pursue a life of entrepreneurship.  If you're going to run a business, you need think like a business owner. That's what the entire concept of VOpreneur is all about. Voice Actor + Entrepreneur = VOpreneur Danielle Famble has built a name for herself within the industry not only for her impressive career and credits, but for encouraging voice actors to (and teaching them how to)...

Can A.I. and Human voice actors work together? Is there a path forward where they coexist in the space? I guess only time will truly answer that question, but for now, we can look at what's happening in the real world. The vast majority of VO is still human. Yay! Some VO is being taken over by A.I. Boo! But what if there's a new form of VO being created that's a collaborative effort between humans and A.I.? Well that's interesting! In this episode, Erin Culpepper shares her story of working...

There are many different ways to approach a career in voice over and in this episode, Kay Bess and Marc Scott discuss that and more. Kay and Marc came at voice over from two different places and in two different ways and both were able to find success. Together they talk about the evolution of the industry, how to stay relevant over time, how entrepreneurship has changed the game and it takes to succeed today and beyond. CONNECT WITH KAY BESS Kay Bess Website - https://kaybess.comTrust and Be...

Improv is a fascinating technique in the performance world that some people love, many people fear, and, I suspect, many simply don't fully understand.   I admit, myself, that I feel into a combination of the fear and lack of understanding category. Until this interview with Rebecca Haugh.   Rebecca is a gifted voice actor and coach who teaches voice actors the art of improv.   If improv is something you've never really explored or considered before, I strongly urge you to listen to this...

Ah yes... the conversational voice over read. Or is that, the conversational NON ANNOUNCER voice over read? Either way, we see the direction in pretty much every single audition that comes into our studios. Doesn't seem to matter what genre. It's what every casting director, agent, producer and creative director on planet earth is looking for. So how do we deliver it? Enter Hugh Klitzke. With over 125,000 auditions directed, Hugh knows conversational. So much that he branded his entire...

This journey of a VOpreneur® is not an easy one. It can be incredibly fun, rewarding. But if you aren't comfortable thinking and operating like a business owner, it can also be challenging and stressful. Jessica Mathison has owned many businesses in the past, and she's mastered the art of the pivot when circumstances and situations have changed. She's been able to take all those lessons she's learned and apply them to growing her own successful voice over business today. In this episode, Marc...

How would you like to create social media content that consistently went viral? Content that would build you a massive audience and following? Content that would generate voice over opportunities for you? Content that would open the door to alternative income streams as well? That's exactly what Tawny Platis has done. She's build a YouTube channel with over 82,000,000 views. She has hundreds of thousands of followers on both Instagram and TikTok. Her videos consistently generate millions of...

In an effort to be less annoying, what if you're costing your voice over business thousands of dollars in potential lost revenue?  Even worse... what if your narratives are all wrong and you're costing yourself that lost revenue for no good reason at all? Voice Actors who fail to follow-up are voice actors who are missing out on new clients and new bookings. And the number one reason for not following up, "I don't want to be annoying." This narrative is all wrong and I explain why in this...

Looking for a way to stay front and center with voice over clients and prospects that doesn't involve sending emails, making phone calls or posting on social media (though those things still matter too!)? Branded swag can be a really effective marketing tool when you choose the right swag. In this episode, Marc Scott dives into several important considerations you need to be thinking about when it comes to choosing the perfect item to represent you and your brand. CONNECT WITH MARC SCOTT Marc...

Have you ever wondered how to figure out if your social media content is actually working? What are the metrics that you need to be paying attention to? Of those metrics, how do you even determine if your numbers are good or not? In this episode, Marc Scott breaks down a few considerations for tracking your social media strategy including defining the difference between some of the key metrics, highlighting which metric he believes matters most and sharing some tips on how to grow that...

If you're a voice actor who doesn't love marketing, you're in good company. The vast majority of VO's would rather do just about anything else other than market themselves.  Don't believe me, meet Caryn Clark. A voice actor who spent years fighting against the idea of self-marketing... until one day she didn't.  The result? She started growing her business in entirely new ways. Opening the doors to new opportunities, new relationships, new clients and new bookings. Listen to her story of how...

A voice over conference dedicated to the business side of voice over? Yes please! In this episode, Marc Scott speaks with VOcation Conference founders Carin Gilfry and Jamie Muffett all about the business side of voice over. Among the subjects discussed... some of the challenging aspects of running a business and tips for doing it better, the current state of AI in voice over, how to choose better teachers, and they even dig into whether or not there's actually a VOIlluminati! Not only is...

When I decided I wanted to redo this VOpreneur logo this year, there was one thing I was certain of. I was working with a human. With the previous logo, I used an online design service and it was ok. But this time, I really wanted / needed to work through the process with a human. That's when I found Katie Sinkowski online. Working with her on the VOpreneur logo process was incredibly insightful and somewhat therapeutic for me. She helped me translate a jumble of ideas and concepts in my...

Most people, particularly most voice actors, don't get overly excited when you mention something like data analysis. We've got quite enough to do already to run our businesses as VOpreneurs. However, there's a lot of information that can be gleaned from data. Data that can help us make better informed decisions. Data that can help us figure out where to focus our efforts (or not focus our efforts). Data that can point us in a better direction. In this episode, David Cui Cui, voice actor and...

Donna Vincent Roa, a certified prompt engineer, discusses the application of AI in the voice over industry. She shares her experience using AI tools to enhance her voice over business and emphasizes the importance of embracing AI to stay competitive. Donna provides examples of how she uses AI for brainstorming, creating social media content, and generating podcast episode ideas. She also highlights the role of human involvement in the AI process and the need for continuous learning and...

Are you ready to find out just how wide-ranging of a genre medical narration is? Debbie Irwin joins the show to talk about her transition from Wall Street (she has thoughts on $TSLA) to voice over and the rise of medical narration as a huge and lucrative genre. She breaks down all the sub-genres that fall under the medical narration genre, gives tips on putting together the right demo, what makes a great medical narrator, where to look for this work, and she even touches on who to contact!...

If your marketing strategy in has been to write generic messages and blitz them to as many leads as possible, your world is about to get blown up! Coaches are still teaching voice actors this method for growing their businesses. It's never worked great, and it's about to become even less effective courtesy of new AI tools that will change the game. This is going to bring about the Death of Generic Marketing and you're not going to want to get left behind. CONNECT WITH MARC SCOTT Marc Scott...

Booking national commercials and landing an A List agent in her first year. Growing her business with a true entrepreneurial mindset and approach. A perspective on eLearning from someone who's been on the creation and development side. Carrie Olsen shares ALL the things in this incredibly insightful interview which really could be considered a coaching session. Let the story of her journey be both inspiring and motivating for you as a VOpreneur as you write your own story in the voice over...

Few things cause voice actors more stress and anxiety than their marketing. What if I send the wrong message? What if I reach out to the wrong person? What if I annoy them? Get out your iPad and Apple Pencil, friend. In this interview we're going to pull back the curtain on voice over marketing by speaking to a talent who works both sides. He's a successful voice actor who also happens to be Talent Director for a reputable Dallas based production company. He's received your marketing. Read...

Maybe Online Casting sites don't hate you after all? We may hate the algorithms and the business practices and the Terms of Use on some of these sites, but what if that's not the real reason you're not booking and finding success with these platforms? Brad Hyland is a very successful voice actor, and online casting is one of the places he's booking consistently. He reached out after the "Online Casting Sites Hate You" episode and said he wanted to make a counterpoint. I welcomed his...