One of the big reasons why voice actors don't use social media is because of criticism from total strangers. Someone either shares something, or drops a comment, and you immediately second guess everything you're doing on social media, or assume you're doing it all wrong. We're giving too much power to these total strangers. In this episode, I talk about the importance of remembering who your audience is, tailoring your content to that audience, remaining authentically you, and ignoring the haters, who are probably going to hate, no matter what you do! Let this episode serve as a reminder that success isn’t about pleasing everyone, but about building genuine connections with the people who matter. CONNECT WITH MARC SCOTT Marc Scott Website - https://marcscottvoiceover.com Marc Scott on Instagram - https://instagram.com/marcscott Marc Scott on Facebook - https://facebook.com/marcscottvoiceover Marc Scott on YouTube - https://youtube.com/@marcscottvo Marc Scott on LinkedIn - https://linkedin.com/in/marcscottvoiceover RESOURCES FOR VOICE ACTORS * Voice Over Marketing PlaybookVisit https://voiceovermarketingplaybook.com * The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials * Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott * For voice over services:Visit https://marcscottvoiceover.com * Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur * Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur EVERYDAY VOPRENEURS IN THIS EPISODE * Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com * Thanks to Christy Harst for VO contributions!Visit https://christyharst.com * Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult KEY TAKEAWAYS There is no product or service with 100% customer satisfaction. Negative interactions on social media are inevitable. Understanding your audience is crucial for effective communication. Adding value through content is essential for engagement. Authenticity is key in social media marketing. Don't let negativity from strangers derail your efforts. Data-driven decisions are more important than opinions. Embrace your uniqueness and connect with your audience.