Most people, particularly most voice actors, don't get overly excited when you mention something like data analysis. We've got quite enough to do already to run our businesses as VOpreneurs. However, there's a lot of information that can be gleaned from data. Data that can help us make better informed decisions. Data that can help us figure out where to focus our efforts (or not focus our efforts). Data that can point us in a better direction. In this episode, David Cui Cui, voice actor and Data Analyst, shares insights with Marc Scott and a number of different ways looking at data can help voice actors run their businesses more efficiently and successfully. CONNECT WITH DAVID CUI CUI David Cui Cui Website - https://cuicuivo.com David Cui Cui on X - https://x.com/cuicui48 David Cui Cui on Instagram - https://instagram.com/cuicuivo   NAVA State of Voice Over Survey 2024 - https://navavoices.org/voiceover-survey-2024   Marc Scott on Instagram - https://instagram.com/marcscott RESOURCES FOR VOICE ACTORS * The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials * Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott * For voice over services:Visit https://marcscottvoiceover.com * Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur * Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur EVERYDAY VOPRENEURS IN THIS EPISODE * Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com * Thanks to Christy Harst for VO contributions!Visit https://christyharst.com * Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult KEY TAKEAWAYS Tracking and analyzing data in the voice over business can provide valuable insights and inform decision-making. Tracking expenses and income sources can help voice actors understand their financial health and make informed financial decisions. Analyzing marketing efforts can help voice actors identify what is working and what needs to be adjusted or improved. Tracking data can provide peace of mind and accountability, allowing voice actors to have a clearer picture of their business performance. Tracking audition data, including project details and casting preferences, can help voice actors improve their success rate and understand their booking ratio. The State of Voiceover survey conducted by NAVA provides valuable insights into the voice over industry. Voice actors can start tracking their data by downloading their bank statements and using templates for income, expenses, and auditions. Interpreting and using data effectively is key, as data alone does not provide answers or solutions.