How would you like to create social media content that consistently went viral? Content that would build you a massive audience and following? Content that would generate voice over opportunities for you? Content that would open the door to alternative income streams as well? That's exactly what Tawny Platis has done. She's build a YouTube channel with over 82,000,000 views. She has hundreds of thousands of followers on both Instagram and TikTok. Her videos consistently generate millions of views. In this interview with Marc Scott, she shares a lot about her strategy and creative process. Offering countless tips for the enterprising VOpreneur who is looking to leverage social media to level up their marketing. CONNECT WITH TAWNY PLATIS Tawny Platis Website - https://www.carynclark.com Tawny Platis on Instagram - https://www.instagram.com/tawnyplatis Tawny Platis on YouTube - https://www.youtube.com/@tawnyplatis7866 Tawny Platis on TikTok - https://www.tiktok.com/@tawnyplatis Tawny Platis Facebook - https://www.facebook.com/tawny.platis   Marc Scott on Instagram - https://instagram.com/marcscott RESOURCES FOR VOICE ACTORS * The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials * Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott * For voice over services:Visit https://marcscottvoiceover.com * Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur * Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur EVERYDAY VOPRENEURS IN THIS EPISODE * Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com * Thanks to Christy Harst for VO contributions!Visit https://christyharst.com * Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult KEY TAKEAWAYS Find a niche and create authentic content that resonates with your audience. Adapt to the ever-changing algorithms of different platforms and analyze metrics to understand what works. The hook in the first few seconds of a video is crucial to grab the audience's attention. Be genuine and relatable to build a loyal following.  Expose yourself to good content to improve your own content creation skills. Building a successful online presence takes time, effort, and a combination of luck, hard work, and talent. Having a large social media following can open up opportunities for collaborations and monetization. Be prepared for failures and the need to pivot and rebrand, and understand that success may take time. Embrace social media as an essential part of being a voice actor and use it to build an audience and differentiate yourself from AI technology. Even a targeted audience of a few thousand can bring value and opportunities.