When I decided I wanted to redo this VOpreneur logo this year, there was one thing I was certain of. I was working with a human. With the previous logo, I used an online design service and it was ok. But this time, I really wanted / needed to work through the process with a human. That's when I found Katie Sinkowski online. Working with her on the VOpreneur logo process was incredibly insightful and somewhat therapeutic for me. She helped me translate a jumble of ideas and concepts in my brain into a logo that told a better story of the VOpreneur brand. In this episode, I walk through the logo design process with Katie. We talk design, color theory, psychology, trends, fonts and so much more. If you're in the market for a logo, or thinking of redoing the one you've got, this episode is going to be incredibly helpful for you. CONNECT WITH KATIE SINKOWSKI Katie Sinkowski Website - https://ksdesign.ca Katie Sinkowski Facebook - ttps://www.facebook.com/katiesinkowskidesign Katie Sinkowski on Instagram - https://www.instagram.com/katiesinkowskidesign   Marc Scott on Instagram - https://instagram.com/marcscott RESOURCES FOR VOICE ACTORS * The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials * Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott * For voice over services:Visit https://marcscottvoiceover.com * Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur * Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur EVERYDAY VOPRENEURS IN THIS EPISODE * Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com * Thanks to Christy Harst for VO contributions!Visit https://christyharst.com * Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult KEY TAKEAWAYS Designing a logo is a complex process with many layers required to tell the right story. Working with a human designer makes the logo design process easier and more enjoyable. Color plays a significant role in brand perception and should be chosen carefully. A logo should reflect the client's brand and speak on their behalf when they're not present. AI can be used as a tool in graphic design, but it cannot replace the expertise and creativity of a human designer. Considerations in design include color, consistency, and the use of print materials.