Have you ever wondered how to figure out if your social media content is actually working? What are the metrics that you need to be paying attention to? Of those metrics, how do you even determine if your numbers are good or not? In this episode, Marc Scott breaks down a few considerations for tracking your social media strategy including defining the difference between some of the key metrics, highlighting which metric he believes matters most and sharing some tips on how to grow that particular metric. CONNECT WITH MARC SCOTT Marc Scott Website - https://marcscottvoiceover.com VOpreneur® by Marc Scott - https://vopreneur.com Marc Scott on YouTube - https://youtube.com/@marcscottvo VOpreneur® by Marc Scott on YouTube - https://youtube.com/@vopreneur Marc Scott on Instagram - https://instagram.com/marcscott Marc Scott on LinkedIn - https://linkedin.com/in/marcscottvoiceover RESOURCES FOR VOICE ACTORS * The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials * Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott * For voice over services:Visit https://marcscottvoiceover.com * Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur * Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur EVERYDAY VOPRENEURS IN THIS EPISODE * Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com * Thanks to Christy Harst for VO contributions!Visit https://christyharst.com * Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult KEY TAKEAWAYS Impressions and reach are two distinct metrics on social media. Reach refers to the total number of unique users exposed to content, while impressions represent the total number of times content is displayed. Organic reach, which is the reach without paid promotion, has significantly decreased over time on various social media platforms. Algorithms reward engagement, so it is crucial to focus on generating genuine engagement on social media posts. Strategies to increase engagement include asking questions, inviting readers to share their experiences, requesting feedback, and inviting people to direct messages. Targeted engagement is more valuable than high reach, as reaching the right audience is essential for effective communication and achieving desired outcomes.