Welcome to Evidence Talks, the podcast that explores the latest trends in how we understand customer behaviour. In this episode we turn our attention to the UK market research industry itself which has undergone quite a shakeup in the last few years.  Barely a week passes on research-live.com without a new deal being announced. Just look at the dozens of notable sales in 2019: including Kantar to Bain Capital; Join the Dots to InSites; and Com Res to Savanta. The list goes on...  The market...

Our guests from Sky, Britain Thinks and Ipsos discuss the impact that fake information online is having on customer insight.