Get ready to revolutionize your understanding of marketing! I, your host Javier, will take you on a journey to discover why marketing should be so much more than just a cost center, but a powerful tool for building relationships. Drawing lessons from Bud Light's recent struggles with trust, I'll help you realize how fostering genuine connections with your consumers can bring your brand to new heights. We'll also delve into the nitty-gritty of running campaigns on Facebook, sharing the hurdles we faced and how we overcame them. But that's not all. Alongside these lessons, you'll also learn about the hush-hush world of facility management marketing. What role do webinars play? How important is staying up-to-date with marketing trends and strategies? I'll reveal the secrets behind these questions and more, proving how authenticity and transparency can make your brand stand out in a competitive market. From sharing insights about my team's innovative strategies like bridge email series and targeted campaigns, to my own experiences in fostering business relationships, this episode is jam-packed with practical insights and advice. So, buckle up, and let's redefine the role of marketing in your business together!