Ready to uncover some marketing secrets? This episode promises to level-up your facility management business, as we dissect my fascinating encounter with a Facebook group sponsor pitch and its potential to revolutionize your approach to brand interaction. You'll discover how this innovative method mimics influencer marketing, placing the right person with the right message before the perfect audience. To illustrate, I'll take you through my experience with CMI Mechanical, where my active...

Are you ready to navigate the digital advertising maze for your facility management business? Let us be your guiding light! We're pulling back the curtain on our struggles and triumphs with paid channels like Facebook, LinkedIn, and Google. Our hard-learned lessons from a disastrous ad campaign will show you why strategic targeting and approval processes are not to be taken lightly.  In the second half of our chat, we roll up our sleeves and get down to the nitty-gritty of optimizing ads for...

Get ready to supercharge your lead generation strategy! As we peel back the layers on an innovative approach that last month alone, netted us over 4,000 leads, most of which were commercial, prepare to view your leads in a fresh perspective. This isn't about reinventing the wheel – it's about borrowing and tweaking successful tactics from other industries to fit your facility management business. A total game-changer, we'll show you how to recycle leads effectively, maximizing their potential...

Imagine skyrocketing your company's organic search and social revenue by a whopping 1100% in a year! That's not a figment of imagination, but a real-life feat I, Javier Lozano Jr, have achieved. In this thrilling episode, I'll pull back the curtain on the exciting journey to this extraordinary triumph, revealing the marketing strategies and digital tools that propelled us to such dizzying heights.  Ever wondered how to optimize content for blog growth or keep your social media strategy fresh...

Are you falling into the trap of overselling your product capabilities and benefits, without considering the actual needs of your clients? Today's episode is all about shifting that perspective, moving away from a self-centric view to a customer-centric approach. We dig into the common pitfalls that facility property management companies often stumble upon, and how you can sidestep these errors. We discuss how by understanding and highlighting the 'pain' your product can alleviate, you're...

Ever wondered why your facility management business isn't capturing the right audience? Today, we're unlocking the power of bold messaging and compelling copywriting. Join us as we delve into the art of capturing attention by simplifying language, speaking the way a third to fifth grader would, in order to connect with potential clients, including those new to the industry. We emphasize the importance of portraying your company as a trusted, innovative leader using real words that resonate...

Are you ready to turn your business around in less than a year? This episode is an absolute must-listen! We reveal not one, not two, but seven proven methods to acquire clients swiftly. Unearth the power of blogging and discover how it can drive organic traffic towards your business. Learn about the magic of chatGPT and how it can revolutionize your content creation process by reducing time and effort. Remember, consistency is key, and we'll show you exactly how to achieve it. Step into the...

Get ready to revolutionize your understanding of marketing! I, your host Javier, will take you on a journey to discover why marketing should be so much more than just a cost center, but a powerful tool for building relationships. Drawing lessons from Bud Light's recent struggles with trust, I'll help you realize how fostering genuine connections with your consumers can bring your brand to new heights. We'll also delve into the nitty-gritty of running campaigns on Facebook, sharing the hurdles...

What if the secret to skyrocketing your facility management business in the digital age lies in your marketing leadership? That's the intriguing question we tackle in today's episode. As your host, Javier, I lay out nine key traits that make a badass marketing leader, illuminating how these qualities can transform your business. Whether you're looking to join a team or step into the role of a leader yourself, this deep-dive is packed full of invaluable insights. Have you ever wondered why...