Two more marketing reviews coming your way! Beth Carter's (FL Family Photographer) online presence to show you exactly how it's done. We tackle the essentials of an Instagram profile that truly sings to your audience, from adding a slice of personal flair to creating an 'about me' section that's as inviting as a warm hug. We also navigate through the intricacies of her inquiry page, revealing the must-haves for a user experience that smoothly transitions curious clicks into confirmed clients. Strap in as we shift gears from social media to the powerhouse of a photographer's online arsenal—their website. I share battle-tested tactics for transforming your site from a digital storefront into a booking magnet. We talk calls to action that get clients jumping at the chance to work with you, and dive into the underestimated world of SEO, ensuring your site pops up first when clients are on the hunt. Let's not forget the potential of Pinterest; I'll show you why this platform should be your new best friend and how tracking your site's changes can be a game-changer for your conversion rates. Wrapping up our session, I bring into focus the art of trust-building through consistent, visionary marketing. Using Maria Alcantara's (Seattle family photographer) creative family photography as a case study, we examine how a unique style can carve out a niche as an ultra creative photographer in a saturated market. The spotlight shines on every touchpoint, from Instagram to web design, ensuring a cohesive story is told at each stage of the customer journey. Plus, a sneak peek into my Marketing Mastermind—think of it as your roadmap to a diary so chock-full of bookings, you'll be the envy of photographers everywhere. Join us for an episode that's more than just talk; it's a treasure trove of actionable insights for your family photography business. Helpful Links: Marketing Mastermind Info My Instagram