It's rough out there - let's chat about it. ____Helpful Links:Website CourseMilky Way Course My Instagram

In today's episode, we pull back the curtain on six marketing traps that could be holding you back from booking session. From the indecision loop that leaves us questioning every move to the struggle of keeping our artistic integrity while chasing financial stability, join me as I stress the importance of embracing our dual roles as artists and entrepreneurs.Have you ever felt like you're shouting into the void on Instagram, only to echo back to the same faces? We tackle that head...

Let's start with the firsthand about the highs and lows of my studio's journey into a new market. This week's conversation also dives into the mental side of marketing—how to shift your mindset and adopt habits that squash stress before it squashes you. I also share how the AI search with google is confusing business owners and possibility punishing them and a simple way to rise above the changes. Helpful Links:Marketing Mastermind: Starts May 7th!Need a website boost? Take the course.My Inst...

Yay for the 50th Episode! In this episode, we will dispel the myths surrounding logos and overcomplicated branding, and discover why a streamlined website, combined with clear and genuine communication, is paramount in building trust and rapport with potential clients. Helpful Links Website Course- On Sale for a Limited Time! My Instagram 

This episode peels back the layers on why hyper-creativity might not be the golden ticket to success and how a reliance on referrals is akin to building your business on quicksand. With a blend of personal experiences and professional insights, I chart a course through the often-misunderstood terrain of branding, creativity, and business acumen. Tune in! Instagram 

Creating a Spring Marketing plan is easier than you think IF you set yourself up for success from the beginning. As I look over Spring Marketing content from family photographers all over the country, there are a few pitfalls I am seeing making it harder for clients to build trust than it could be for them. These changes won't take you much time but will be well worth it! Grab the Spring Marketing Canva Template Find me on Instagram

Client acquisition, even during the quietest seasons, is possible! This week's episode offers a candid look into the diverse avenues from which my most recent bookings emerged. From a win in a Facebook group to the strategic avoidance of over-reliance on referrals, I share how creating a bookable website and a high-trust experience can bring people in despite the slow season. Marketing mastermind has two spots left! Mastermind Link Instagram - Broadcast Channel is there for additional help 3

In today's episode, I'm drawing on the wisdom of a Harvard Business Review article and my own phone case purchasing saga to show how a hassle-free journey from curiosity to client can leave a lasting impression of delight. What a delightful client experience and a delightful marketing experience might surprise you! IF you've been waiting for the perfect moment to elevate your marketing game, take note: our marketing Mastermind is about to kick off on March 12th, and only a select few seats...

In this episode, we chat about four marketing questions you all submitted on IG! 1. Marketing in a tourist town 2. Marketing more than one niche 3. Taking emotion out of marketing 4. Having time for it all We'll navigate the challenges of engaging a community in tourist-heavy locales, exploring how to morph into a local tour guide and weave collaborative packages with neighboring businesses for a winning referral network and SEO boost. Emotions and marketing are intertwined like the...

Discover the keys to distinguishing yourself as a true connoisseur of family photography marketing. With my own journey as a backdrop, I reveal how to harness your individual prowess and shatter the chains of imposter syndrome. This episode is steeped in personal narratives and hard-won insights that serve to empower photographers at every level. You'll learn the importance of injecting your own creative vision and personality into your business, and how confidently guiding your clients...

Ever found yourself stuck in the quagmire of inconsistency, your mind trapped in the swirling mists of the January blues? You're not alone. This week, I get real with the struggles of keeping up a steady rhythm in content creation and reveal how marketing automation tools like Linktree and savvy internal linking strategies can not only save your sanity but invigorate your photography business during those tough months. Keeping a finger on the pulse of your marketing data ensures your...

In this episode, we are talking about the liberation from a fear-based approach and the embrace of a playful, adaptable marketing stance. As photographers, we're no strangers to the whims of creativity, and I'm here to show you that applying this inventiveness to your marketing tactics is just as essential. As we navigate through the waters of website marketing – think of it as the lighthouse for your online presence – you'll learn how my climb to the number two spot on Google isn't just...

Wave goodbye 2023, we also wave goodbye to to the old-school metrics that once defined success in family photography marketing! As we navigate the shifting landscapes of personal branding and genuine business strategies, I bring you a trove of insights that are all about embracing your authentic artistic identity. Forget the follower counts and the imitation game—it's time to build a brand that's as unique as your photography. We unravel how your website can become the ultimate digital...

Looking to elevate your family photography business on Instagram and beyond? Our latest chat with Stacy from Forest Souls Photography unveils game-changing insights for marketing your services more effectively. Discover how to leverage location tagging for better visibility on Instagram, and why personalizing your profile can attract your dream clients. We also discuss the importance of crafting seasonal calls to action and how to market multiple photography genres without causing confusion...

Two more marketing reviews coming your way! Beth Carter's (FL Family Photographer) online presence to show you exactly how it's done. We tackle the essentials of an Instagram profile that truly sings to your audience, from adding a slice of personal flair to creating an 'about me' section that's as inviting as a warm hug. We also navigate through the intricacies of her inquiry page, revealing the must-haves for a user experience that smoothly transitions curious clicks into confirmed...

Helpful Links: Marketing Mastermind Starts Jan 23rd! My Instagram Episode Overview:  What if you could instantly attract your ideal clients and boost your photography business? Discover how as we take a deep dive into the multifaceted world of family photography marketing. Your host Fiona meticulously examines Lux Marina Photography's marketing strategy, starting with a thorough review of their Instagram profile. We discuss the art of crafting an engaging tagline, leveraging your ideal...

For this episode, I am reviewing two family/newborn photographer's marketing. We will review their IG, Website, SEO, Pinterest and overall marketing strategy. Tune into to learn tips + tricks to implement in your own marketing strategy! Helpful Links: Marketing Mastermind- Join us! My Instagram

You know that I always like to try everything I tell you guys to try and so this past week, I attended an in-person marketing/networking event and I gained some really helpful insights! Tune in to find out if this marketing technique could be for you. Helpful Links Marketing Mastermind- Join us in Jan! My Instagram

The transition from a busy Fall to bleak Winter can really mess with the creative heart. Learn from tips + tricks to ease this transition. Helpful Links Marketing Mastermind- Starts Jan 22nd! Post Season Reflection PDF My Instagram

Find out ways you can create boundaries within your family photography business if you are struggling to get clients who feel aligned with your brand on your calendar. __________ Helpful Links: Small Group Marketing Mastermind! My Instagram

Tune in to hear about a marketing experiment I did on Instagram for the month of November, why I think it is imperative that you conduct a marketing experiment yourself + some exciting new ways to reach your 2024 family photography business goals! _____ Episode Links: Small Group Marketing Mastermind Info My Instagram

Learn a simple marketing re-frame to center your marketing tasks around getting a session on your calendar TODAY :) https://www.instagram.com/fionamargo/

Fall can be wild for family photographers but over the last 10+ years of wading through Fall, I have the top habits that help me stay sane through busy season! https://www.instagram.com/fionamargo/