In this episode, Elizabeth Gould challenges the widely accepted notion of positive thinking. She shares her personal journey through aggressive breast cancer, discussing how the traditional approach of positive thinking fell short and what she discovered instead. Elizabeth dives into the neuroscience behind why positive thinking doesn't work, explaining the brain's role in stress and fear. Elizabeth introduces an alternative strategy emphasizing the power of emotions like gratitude to transform your life and unlock real empowerment. This episode also includes practical steps and illustrative examples from her background as a Certified Master Neuroplastician and her coaching experience to help you apply these insights in your life. 00:00 Introduction 00:26 The popularity of positive thinking and the crisis when positive thinking didn’t work. 04:17 The stressful circumstances when you are supposed to use it. 06:01 Demystifying why your brain structure isn’t designed for positive thinking. 09:58 What happens to your body and brain under stress that affects your thinking. 10.55 Why emotion rules over logic and thinking. 13.47 How stress impacts the brain and stops you from being positive. 16.51 Conclusion and how to move forwards with a new strategy better than positive thinking. Your next step: Are you working hard but it’s just not working? Maybe your business is up and running and you’ve lost your sense of purpose? You’re in the right place to go from exhausted to empowered! . Click on this link https://calendly.com/elizabethgould/reset-or-reframe-clarity-call to book a quick, no obligation chat with Elizabeth about how you can move you from exhausted to empowered, Follow on @elizabethgould_, Visit the website www.elizabethgould.com or Connect with Elizabeth on LinkedIn https://www.linkedin.com/in/elizabeth-gould-747618151/