Today on the show we’re chatting to Aimee Yang, the founder of the one of the most innovative products in the food industry right now; Better Brand. Better Brand is a consumer food tech company using applied food technologies to disrupt the multi trillion dollar refined carbohydrate industry. Their ‘first product is The Better Bagel', which turns the carb heavy bagel into the equivalent of two banana slices. And this is just the beginning, at the end of this episode she reveals what she’s working on next and I’m soooo excited about it.  If you’re in London on Feb 24th I’m having a little book launch party for my upcoming book, Your Hype Girl. Send me an email to [email protected] so I can pop you on the guest list. It’s going to be super cute, and I would Love to meet you. LINKS WE MENTION: Aimee's Instagram Beter Brand's Instagram  If you have something you want me to cover, reach out on Twitter or Instagram. Female Startup Club's YouTube Female Startup Club's Instagram Doone's Instagram In partnership with Klaviyo, the best email marketing tool for ecommerce businesses. Female Startup Club's YouTube Female Startup Club’s Private Facebook Group Say hello to Doone: [email protected]