Hello and welcome back to the show - it’s Doone here - your host and Hype Girl. In these twice-weekly episodes, we will be digging back into our archives to find little value-packing gems from previous episodes. In this gem, the founder of olive oil brand Kosterina breaks down her DTC toolkit: what's critical and what leads to failure when building a DTC brand today? Links we chat about: Kosterina Website Katina Mountanos Instagram Female Startup Club - Ecommerce Fundamentals Join the FSC CLUB & Ask Your Questions: www.facebook.com/groups/femalestartupclub Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com  Join our tool and private community for small business owners, Majic [formerly known as Hype Club] Female Startup Club's Instagram Doone's Instagram Doone's TikTok Hosted on Acast. See acast.com/privacy for more information.