This is Lizzie Waley for Female Startup Club. Hello and welcome back to the show! It’s Doone here - your host and hype girl. Today on the show, we are getting a front row seat into the joyful world of Sundae Body - a body care brand who has absolutely exploded in the last couple of years. Sundae Body is not only the No.1 toiletry brand in Australia's leading pharmacy but they are sitting in over 1.5M showers with their insanely growing range of Whip Shower Foams. They are going to be in more than 7,000 stores globally by the end of this year and there is SO much gold packed into this episode.  We're going through the original thought process to starting this brand and how they landed on the kind of look and feel and brand vibe. How they got into 1200 stores before even launching and a bunch of really good stuff around the retail playbook.  If you love this episode, you can find more about Lizzie in our weekly newsletter linked in the show-notes below, we'd love to see you there! Alrighty, let’s jump in! This is Lizzie for Female Startup Club. LINKS WE MENTION: Sundae Body Website Sundae Body Instagram Lizzie Waley Instagram Female Startup Club - Ecommerce Fundamentals Join the FSC CLUB & Ask Your Questions: www.facebook.com/groups/femalestartupclub Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com  Join our tool and private community for small business owners, Majic [formerly known as Hype Club] Female Startup Club's Instagram Doone's Instagram Doone's TikTok Hosted on Acast. See acast.com/privacy for more information.