Hi, it's Marc ✌️ We just wrapped up another Power Lunch with Jean-Charles Capelli (Chairman) and Matthew Warneford (CEO) from Dubit. Why it’s interesting: Dubit, founded in 1999, is pioneer in building virtual words for brands. They’ve recently worked with Starbucks for their Roblox activation. We Talked About: User growth, brand perception, and evolving strategies on Roblox and where brands should focus next. 📊 Data Drop: Top Brands on Roblox We have curated a dataset of 100+ top brands...

Hi, it's Marc ✌️ I'm excited to share that we've kicked off a new live series called Power Lunch, happening on Thursdays. In our third episode, we spoke with Stephen Dypiangco, CEO of Metaverse Marcom, about how Roblox is changing the game for brand engagement. Why you should pay attention: Stephen shared how brands are using this virtual world to create lasting connections and immersive experiences. We broke down the winning strategies and discussed why brands that jumped in now are set to...

Hi, it’s Marc. ✌️ "Data is the new oil" - but did you know that 80% of companies are not even using it? This is a massive opportunity for businesses & VCs to invest in technologies that turn this untapped resource into actionable insights. By tapping into unused data, companies can:  * create new revenue streams * enhance customer experiences * and drive smarter decision-making. Here’s the catch: Data manipulation is becoming a big problem.  “Everybody that touches data is going to have...

Hi, it's Marc ✌️ I'm excited to share that we've kicked off a new live series called Power Lunch, happening Thursdays. In our second episode, we had not one, but three incredible guests—Justin from Safary Club, Emily from Hype, and Jared from Supernova to discuss all things Web3 growth. We also broke down Safary’s latest report The State of Web3 Growth 2024.  Why this matters: Web3 is transforming how businesses interact with users with new,  innovative engagement methods, such as community...

Hi, it's Marc ✌️ I'm excited to share that we've kicked off a new live series called Power Lunch, happening Thursdays. In our first episode, we had Dr. David An from Dracoon Ventures and Ryan Day from Solana Labs join us. Why this matters: Web3 gaming is set to change the gaming industry by introducing new models for player ownership, interoperability, and business models. It also opens a range of new opportunities for consumer brands to engage with new audiences. We talked about: * The...

Hi, it’s Marc. ✌️ I’m thrilled to share the latest episode of our podcast with Vinny Lingham, Co-Founder & Executive Chairman at Civic Technologies, Rumi.ai, Newton Partners and GP at Multicoin Capital.   Why it matters: Digital identity will be key to securing customer data and driving innovation in a digital-first, blockchain-based economy. Civic Technologies digital identity pioneer and leader in digital identity solutions. Founded in 2015 by Vinny Lingham and Jonathan Smith, Civic...

Hi, it’s Marc. ✌️ I’m thrilled to share the latest episode of our podcast with Justin Breton, Head of Brand Marketing Innovation at Walmart. We talked about: * Brands entering Web3 and Metaverse * How Walmart reaches next-gen consumers * The challenges of corporate innovation * The importance of communities vs. Target groups … and much more. Why it matters: Walmart is the world's largest company by revenue, according to the Fortune Global 500 list in October 2022. In February 2023, Walmart...

Hi, it’s Marc. ✌️ I’m thrilled to share the latest episode of our podcast with Carlos G. Pereira, Partner at BITKRAFT Ventures.  BITKRAFT is one of the leading VCs in gaming. It has raised $275M for a third fund for early-stage gaming and interactive media companies investments. Once closed, this fund will bring Bitkraft Ventures’ total assets under management to over $1B. Grounded in its vision of “synthetic reality”, BITKRAFT believes in the transformative power of digital experiences,...

Hi, it’s Marc. ✌️ Bitcoin is experiencing a renaissance. Last year, the Ordinals (BRC-20) protocol brought NFTs to Bitcoin with over 66M inscriptions to date and a $2.65B market cap. Recently, Layer2 protocols, such as Lightning or Stacks, picked up as well. Now, Bitcoin Runes introduces a new fungible token standard on Bitcoin, enabling a host of new innovations such as DeFi, Tokenization, Stablecoins, and more. They also create new asset class accessible to anyone (without the VC-tax). This...

Hey, it’s Marc. ✌️ This is the start of a series of key highlights from our podcasts for our PRO subscribers. I’m thrilled to kick this off with the latest episode on SEPHORA’s Web3 strategy. This episode is packed with insights from our guest Vincent Benoist, and I can’t wait for you to tune in! Vincent Benoist is the Global Innovation Project Director at SEPHORA.  Zooming in: SEPHORA, founded in 1969 in France, is a multinational retailer focusing on beauty products and cosmetics: * It...

In this episode, Zack Guzman, founder of Trustless Media and Coinage, discusses his journey from traditional media to Web3, the innovative uses of blockchain technology in the media sector, and how it can create a more transparent and democratized environment for content creation and consumption. The Concept of Ownership in Web3 Ownership Zach explains that Web3 enables a new internet paradigm where audiences can genuinely own pieces of the content they consume. Unlike the traditional models...

How KIKI World is Flipping the Script on Traditional Beauty KIKI World, a next-gen beauty brand, is pioneering a new, Web3-enabled business model with community and co-creation at the core.     By harnessing consumer insights and community feedback, KIKI World co-founders Jana and Brendon developed a platform that not only creates products people want but also gives them a stake in the company's success. This approach has shortened product development cycles and created a loyal community of...

Mercedes-Benz has launched their own NFT project, Mercedes-Benz Next. In the latest episode of the FiftyOne Insights Podcast, I sit down with Max Orgeldinger, founder of 0xNXT, the studio behind Mercedes-Benz’s Web3 presence. We discuss the journey, challenges, and the power of collectability. Here are three key takeaways: 1. Understand the Space: Brands need a deep understanding of Web3 technology, culture, and community. Max’s advice: “Show me your wallet” as a litmus test for partners. ...

Discover the intersection of art, community, and Web3 with Sebastian Oddo, VP of Global Digital Marketing Innovation at Mastercard, as he shares his insights on the future of consumer engagement and the role of advancing technologies like blockchain and AI.   From Sports Marketing to Web3: Sebastian Oddo's Journey Anyone who wishes to stay ahead of the curve should listen to this Dematerialized Podcast episode. Interviewing Sebastian Oddo, a significant player at Mastercard in international...

In this inaugural episode of the FiftyOne Ventures podcast series, Marc Baumann explores the intersection of travel and blockchain with guest Steffen Boller, Dir. of New Business Ventures at Lufthansa Innovation Hub. They dive into the workings of Uptrip, Lufthansa’s groundbreaking loyalty program that leverages Web3 technology to gamify and personalize travel rewards. Boller shares insights into the creation process of Uptrip, strategies for integrating Web3 into traditional business models,...