In this episode, you’ll hear from Chris Showalter who is the Lead Video Producer at StudentBridge. You'll hear him discuss: top mistakes schools make when creating video when to use short-form, long-form, self-shot, and professional video where in the enrollment funnel video plays the biggest role 🎓 Learn more about StudentBridge

In this episode, you’ll hear from Michael Ruiz who is the Assistant Dean for Admissions and Financial Aid at Southern Illinois University School of Law. SIU is a mid-sized public university in Carbondale, Illinois. You'll hear him discuss: how they balance the demand for filling seats with the desire for finding the best-fit students how in-person visits fit into their overall strategy how they make it all work with a small team and a shrinking prospective student population 🔗 Connect...

In this episode, you'll hear from Jay Collier who is the Director of College Relations at Wayne State College, a small public college in northeast Nebraska. You'll hear him discuss: how Wayne State has increased enrollment and retention through a culture of supporting students why digital is their most effective marketing channel how they were able to increase their enrollment marketing budget to achieve necessary targets 🔗 Connect with Jay via email 🎓 Learn more about StudentBridge

In this episode, you’ll hear from Cassie Montgomery who is the Director of Outreach Services at Amarillo College, which is a community college in the Texas panhandle. You'll hear her discuss: how marketing a community college differs from a four-year institution how she revamped their campus visit experience and how she designed it to meet the needs of a prospective community college student the importance of relationship building for recruiting their students  🔗 Connect with Cassie via...

In this episode, you’ll hear from two team members at Washington University in St. Louis Division of Biology & Biomedical Sciences -- Andrew Richards, Director of Admissions & Recruitment and Kyla Evans, Recruitment and Communications Coordinator. You'll hear them discuss: how they compete against other nationally known institutions how they utilize a combo of mass marketing and personal outreach to bring in their class their take on increasing access for STEM fields 🔗 Connect...

In this episode, you’ll hear from Stephen Woodward who is the Marketing & Communications Manager in the Bill Gatton College of Pharmacy at East Tennessee State University. You'll hear him talk about: what the state of enrollment marketing is for pharmacy schools and what the future might bring what it's like being a department of one how they're differentiating their program from others 🔗 Connect with Stephen via email 🎓 Learn more about StudentBridge

In this episode, you’ll hear from Lauren Findley and Noelle Stovall who are the Director and Associate Director of Admissions at Jacksonville State University. Jacksonville State is a public institution in Alabama. You'll hear them discuss: the working relationship between them and their relationship with university leadership how they differentiate their school in a state with such heavy competition the positive impacts for student access that were brought on by the pandemic 🔗 Connect...

In this episode, you’ll hear from Mark Forehand who is Interim Vice President of Enrollment at Kennesaw State University. You'll hear him talk about: how Kennesaw State nearly doubled its total student body enrollment in a decade the importance of video to Kennesaw's online presence and how they create video without straining resources what channels are most effective for meeting massive enrollment goals 🔗 Connect with Mark on LinkedIn 🎓 Learn more about StudentBridge

In this episode, you’ll hear from Chelsea Holley who is the Director of Admissions at Spelman College. You'll hear her talk about: what shaping enrollment looks like for a truly unique institution like Spelman how social media has played a huge role in showcasing Spelman online and how they've done it with a small team what strategies she's using to retain her staff if pay raises are not an option 🔗 Connect with Chelsea on LinkedIn 🔗 Spelman Director of Admissions on Instagram 🔗 Spelman...

In this episode, you’ll hear from Ben Congleton who is the CEO of Olark, which provides live chat for university websites. You'll hear him talk about: the importance of live chat, and what its benefits are over texting how different universities have utilized chat and what their successes have been how universities can manage live chat, even with a small or understaffed team 🔗 Connect with Ben via LinkedIn 🔗 Learn more about Olark 🔗 Get Olark's Enrollment Website Chat Checklist 🎓 Learn...

In this episode, you’ll hear from Hillary Kane who is the Chief Communications & Marketing Officer at Southwestern Law School, a private law school in Los Angeles, California. You'll hear her talk about: the most effective channels for different types of programs and audiences what prospective law students are looking for during their search what the future might look like for virtual or hybrid law programs 🔗 Connect with Hillary via email 🎓 Learn more about StudentBridge

In this episode, you’ll hear from Bob Johnson who has been a consultant in higher ed since 2006 helping schools develop strong marketing communication strategies. You'll hear him talk about: the top mistakes colleges and universities make on the website homepage critical information that could be missing from your school's academic program pages what's more important for your enrollment marketing strategy than high-priced technology 🔗 Learn more about Bob Johnson Consulting 🔗 Subscribe to...

In this episode, you’ll hear from Megan Moloney who is the Vice President for Marketing and Communications at Transylvania University. You'll hear her talk about: the collaborative, working relationship between university marketing and enrollment marketing what channels are most effective at different stages of the funnel how she uses her background in federal public affairs to navigate on-campus politics 🔗 Connect with Megan on LinkedIn 🎓 Learn more about StudentBridge

In this episode, you’ll hear from Jeremy Tiers who oversees Admissions Services at Tudor Collegiate Stratgies, which provides Advanced Recruiting and Training Strategies. You'll hear him talk about: why inconsistency and outdated tactics are the holding back enrollment marketers how enrollment leaders can create a better culture to retain staff what students truly want in terms of personalization 🔗 Connect with Jeremy via email 🔗 Learn more about Tudor Collegiate Strategies 🎓 Learn more...

In this episode, you’ll hear from LaNelda Rolley who is the CMO at Nevada State College. You'll hear her talk about: the most effective channels for her school, which aren't print or email how she's using targeted social ads for different populations what growth has looked like for her school 🔗 Connect with LaNelda on LinkedIn 🎓 Learn more about StudentBridge

In this episode, you’ll hear from Kevin Renton who is a Principal at eCity Interactive, a digital design and marketing agency based in Philadelphia. You'll hear him talk about: the different forms of personalization and how to best attain it an agency view of enrollment marketing how COVID has forever changed this industry (for the better!) 🔗 Connect with Kevin via LinkedIn 🎓 Learn more about StudentBridge

In this episode, you’ll hear from Tyler Peterson, Executive Director of Admissions & Financial Assistance at the University of Alabama at Birmingham and current president of SACAC. You'll hear him talk about: how to engage employees through the great resignation his perspective on what schools are doing well (and not so well!) what to expect at the upcoming SACAC conference 🔗 Connect with Tyler via email 🔗 Get more info on SACAC 🎓 Learn more about StudentBridge

In this episode, you’ll hear from Judith Stockmon who is the Assistant Dean for Graduate Enrollment at American University College of Arts and Sciences. You'll hear her talk about: how an on-going collection of data guides their ability to recruit how her private sector experience shaped her view on enrollment as a consumer product now how analyzing data has revealed critical insights on their student population 🔗 Connect with Judith via email 🎓 Learn more about StudentBridge

In this episode, you’ll hear from Dr. Kerr Ramsay who is the Senior Vice President of Enrollment at High Point University, a private university in North Carolina. You'll hear him talk about: how High Point is using print and email differently why enrollment marketing gets a bad rap what the future for enrollment might look like 🔗 Connect with Dr. Kerr Ramsay via email 🎓 Learn more about StudentBridge

In this episode, you’ll hear from Mariah Hughes who is the Director of Marketing and Public Relations at Eastern Maine Community College. You'll hear us talk about: the importance of brand management and marketing at a two-year institution how Mariah gets it done as a one-person marketing operation how EMCC strives for access in its programs and offerings 🔗 Connect with Mariah on LinkedIn 🎓 Learn more about StudentBridge

In this episode, you’ll hear from Kylie Hall who is the Assistant Director of Admissions Communications at Georgia Southern University, a large public institution with three campuses in Georgia. Kylie and I discuss: how Georgia Southern has grown enrollment during the pandemic by utilizing surveying in the yield process her view on collaboration between peers in higher ed a multi-channel approach to communication with prospective students 🔗 Connect with Kylie Hall via email 🎓 Learn more...

In this episode, you’ll hear from Jonathan Clues who is the CEO and founder of StudentBridge. We talk about: why Jonathan chose to work in higher education after being a professional racecar driver what he believes the future of higher education and enrollment marketing are his vision for how virtual experiences can complement existing in-person and on-campus tactics 🔗 Connect with CEO Jonathan Clues on Linkedin 🎓 Learn more about StudentBridge

Launching February 1, 2022 | New episodes release every other Tuesday --- Learn what’s working to grow, shape, and sustain enrollment at colleges and universities, directly from marketers, thought leaders, and ed tech innovators. Because anyone can design a brochure, but not anyone can fill seats.