In this episode of Filling Seats, we tackle the growing "staff morale crisis" in college admissions offices. What’s driving burnout and dissatisfaction among admissions professionals?Joining us is Teege Mettille, author of The Admissions Counselor Malaise and Director of Enrollment Success at EnrollML. Drawing on years of campus leadership experience, Teege shares his unique perspective on the root causes of this crisis and why it’s more than just a post-pandemic adjustment. Together, we expl...

In this episode, we sit down with Dr. Carey Dukes, who brings a wealth of experience from 25 years in supply chain management and a passion for teaching the next generation. After earning his doctorate degree, he joined academia to help students become day-one-ready employees.Dr. Dukes dives into the critical issues of:Student retention within smaller universitiesChallenges presented when freshman don't return to campusCosts associated with student recruitment_________________Featured Case St...

Host Jonathan Clues discusses the impact of international recruitment and study abroad programs on U.S. higher education with guest Dr. John Neiser, Vice President for International Operations at Fairleigh Dickinson University. They delve into how international recruitment has shifted from being a symbolic effort to a critical revenue source, with Dr. Neiser highlighting that international operations contribute to a significant portion of his university’s revenue. The conversation explores th...

Our latest episode of “Filling Seats” features StudentBridge CEO Jonathan Clues alongside Vanessa Didyk from ZeeMee and Dave Becker from CampusESP to discuss innovative strategies and technologies to boost enrollment, enhance student experiences, and maintain continuity despite staff changes.Jonathan, Vanessa, and Dave also tackle key questions:How can institutions leverage technology to retain knowledge when staff members leave?What are the latest trends in student engagement and how can the...

In the third installment of our series on the 2023 RNL Trend Report, once again, we peel back layers of data to offer actionable insights on what motivates students to opt in to receive emails, text messages, and telephone calls. From their unique vantage points, Dr. Raquel Bermejo, Associate Vice President of Market Research and Planning for RNL and StudentBridge CEO and founder Jonathan Clues dive into the privilege of receiving personal information and what students seek in return. Most im...

In this episode, we explore the busy summer travel season and the opportunity it presents for visitor services teams. Preparing for these crowds can be key, especially if your institution is located in a high-interest city, like Boston. In 2023, 22% of students visited campuses in a stealth, unannounced visit (Source: Niche). Amber Fitzgerald, director of enrollment visitor services at Suffolk University, shares best practices for engaging these prospective student-tourists.You'll also ...

Residence life, mental health, and wellness play a significant role in enrollment marketing and student college search today. In this episode of Filling Seats, StudentBridge CEO Jonathan Clues interviews ed tech innovators Luke Warren and Richard Nichols of Kinetic Software, a leader in student housing and accommodations. The trio compare notes on priorities and pain points facing students, parents, and admissions teams, while exploring the global and unique realities facing students in North...

Feeding students’ appetite for omni-channel doesn’t have to be ‘oh my’. RNL’s Raquel Bermejo and StudentBridge CEO Jonathan Clues give a crash course on the multiple sources students use in their college search. Plus, implementing an omni-channel strategy is like composing a symphony, so higher ed marketing maestro Jose Mallabo also stops by to share practical tips based on the 2023 E-Expectations Trend Report. The hosts answer: What information sources do students use?Do students really read...

RNL’s Raquel Bermejo discusses the growth of video as an essential part of an admissions strategy with StudentBridge CEO Jonathan Clues. You’ll hear: Demand for virtual experiences and personalizationKey Findings from the 2023 E-Expectations Trend ReportHow video and personalization drive enrollment and conversionBest practices for creating authentic videos about students' interests More intelligence on the power of virtual video Schedule a meeting with our team Full 2023 E-Expectations Trend...

In this episode, you’ll hear from Corrie Wilder who is the Executive Director of Marketing and Communications at Washington State University Everett, a small regional campus in the WSU system You'll hear: How they navigate recruitment and marketing as a branch campus of a larger university systemAdvantages of marketing a small regional school and what marketing tactics work bestRecommendations for how to grow enrollment among non-traditional populations_________________ Featured Case Studies...

In this episode, you’ll hear from Sarah McMaster who is the Executive Director of Marketing and Enrollment Management at Champlain College Online. You'll hear: Similarities and differences in enrollment marketing strategy for online vs. on-campus programsHow they’re capturing prospect email addresses by providing valueAreas of improvement and recommendations for enrollment teamsSarah’s take on AI, ChatGPT, marketing ethics, and data privacy_________________ Featured Case Studies ⤵️ 1️⃣...

In this episode, you’ll hear from Alyson Leas who is the Director of Admissions at University of Jamestown, a private Christian liberal arts university in Jamestown, North Dakota. You'll hear: The importance of being present and showcasing valueTheir unique approach to communicating outcomes that specifically appeals to parentsHow UJ markets to stealth students and enables them to easily find what they’re looking forWhy video is an essential part of their strategy_________________ Featured...

In this episode, you’ll hear from Alyssa Brant and Kailey MacDonald, two StudentBridge team members who work with our partners to ensure their success. You'll hear them discuss: The biggest challenges they see schools face and top recommendations for success heading into the next enrollment cycleWhy authentic content matters and how to achieve it without hiring more staffRising trends in marketing, campus tours, in-person recruitment, and student behavior_____________________Featured...

In this episode, you’ll hear from Jordan Stevenson who is now the Executive Director of Admissions and New Student Programs at Kennesaw State University, as well as Sara-Jean Gilbert who is the Associate Director of Admission at Illinois College. You'll hear: How they’ve communicated with admits throughout the yield process over the past few enrollment cycles What success they’ve seen from recent strategy shifts PLUS: Learn about the new StudentBridge and what this means for institutions...

In this episode, we're sharing 8 strategies to prioritize for the next enrollment cycle. You'll also hear from past podcast guests with their perspective. Find out: how to combat the decline in college-bound students and increase in competition what channels you might be using ineffectively or overlooking all the ways personalization can be utilized to boost enrollment   🎓 Learn more about StudentBridge

In this episode, you’ll hear from Mary Beth Marks who is the Executive Director of Enrollment Marketing at University of the Pacific, a private university in Northern California. You'll hear her discuss: the importance of marketing to enrollment how they're using paid TikTok ads to build brand awareness what she thinks about using mail and email to meet enrollment goals   💻 Register for our latest webinar 🔗 Connect with Mary Beth via LinkedIn 🎓 Learn more about StudentBridge  

In this episode, you’ll hear from Laura Rudolph who is the Director of Enrollment Communication at Transylvania University, a private liberal arts university in Lexington, Kentucky.   You'll hear her discuss: how they impact enrollment through strategic communication to parents why it's essential to use both data and individual interactions to inform a strategy how they embody their small-school approach in campus visits   💻 Register for our latest webinar 🔗 Connect with Laura via...

Happy Birthday to Filling Seats 🎉 In this episode, you'll hear from Jonathan Clues, CEO and founder of StudentBridge You'll hear him discuss: what the past few years have looked like for StudentBridge what's to come this year and how that has a huge impact for colleges and universities what insight he has for schools to meet enrollment goals this year   🗓 Schedule a meeting with us 🔗 Connect with Jonathan via LinkedIn 🎓 Learn more about StudentBridge

In this episode, you’ll hear from Drew Granucci who is the Associate Director of Admissions at University of Connecticut. You'll hear him discuss: advantages and disadvantages of working at a big-name school the positive impacts the pandemic has had on their in-person and virtual visits how they strategically and successfully use outbound phone calls to engage with prospective students 💻 Register for our latest webinar or view a past webinar recording 🔗 Connect with Drew via LinkedIn ...

In this episode, you’ll hear from Lindsay Nyquist who is the Director of Marketing & Communications at Fort Lewis College, which is is a small public liberal arts college in Durango, Colorado. You'll hear her discuss: how their remote location plays a role in their in-person and virtual visit strategy how they convey authentic student voices through their social content and enrollment messaging what their relationship is like with admissions and campus administration 💻 Register for...

In this episode, you’ll hear from Claire Lawrence who is the Academic and Admissions Advisor at the University of Texas Health Science Center at Houston School of Public Health. You'll hear her discuss: how organic social content plays a role in their digital strategy their grassroots approach to recruiting public health students the challenges they face with increased competition 🔗 Connect with Claire on LinkedIn 🎓 Learn more about StudentBridge

In this episode, you’ll hear from Dr. Christophe Morin who is a neuroscientist, professor of media psychology and CEO of SalesBrain. He has 30+ years of experience in marketing, consumer research, and advertising effectiveness, and his passion is to understand and predict consumer behavior using cutting-edge science. You'll hear him discuss: top mistakes colleges and universities make in their marketing efforts how to invest in ensuring your homepage and webpages are capturing prospective...

In this episode, you’ll hear from Lauren Mauldin who is the Director of Communications & Marketing at Mercer University School of Law. Mercer is a small private school located in Georgia. You'll hear her discuss: how they convey their small school feel through virtual visits how their strategy is changing to appeal to Gen Z some creative strategies for meeting the increasing content demands with less resources 🔗 Connect with Lauren on LinkedIn 🎓 Learn more about StudentBridge

In this episode, you’ll hear from Timothy Butterfield who is the Admission Marketing Specialist at Grinnell College. Grinnell is a small private liberal arts college in Iowa. You'll hear him discuss: one of the top ways Grinnell receives quality inquiries some of the unique challenges they face as a highly selective institution the importance of communicating the "why" with prospective students throughout the college search process 🔗 Connect with Tim on LinkedIn 🔗 Connect with Tim via...