As with most aspects of digital transformation, the outlook for data analysis appears to demonstrate that adoption is heading in one direction— UP. Business leaders, all the way up to the C-Suite, are more inclined than ever to invest in predictive analytics. McKinsey found that 70% of business leaders agree that predictive analytics has changed their respective industries in at least in a moderate way. Combine that with the efficiency and competitive benefits that can be achieved through these solutions, and it’s almost certain that data analytics platforms will be the norm, rather than the exception. In view of these, we've invited Jaap Vink, a seasoned predictive analytics professional and the executive consultant of Zeno Analytics based from Zeist, The Netherlands as explains to us the significant relevance of Predictive Analytics to our digital economy. https://www.zenoanalytics.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/edgar-angeles/message