Breaking down the analytics adoption barrier will require providing data and analytics where people spend their time, without disruption — just like we are used to receiving insights while scrolling through Netflix for instance. With this in mind, the most innovative organizations are already embedding analytics directly into users’ workflows to allow for actionable decisions based on the context in front of them. In every industry, businesses leverage data to drive insights and make informed decisions using data analytics. As the field continues to grow, so does the demand for skilled professionals to extract insights from complex data sets. Therefore, it's crucial that both men and women are involved in interpreting and applying this information. Women who pursue careers in data science not only contribute to shaping the data-driven world but also reap personal benefits, such as gaining access to a rapidly expanding field with attractive salary options and career prospects. By encouraging more women to join the field, we can create more opportunities for them to advance in their careers and attain financial stability. In view of these, we've invited Michelle Alarcon, the President of the Analytics and Artificial Intelligence Association of the Philippines as well as the President of Z-Lift Solutions Inc. based from Manila as she shares with us her valuable insights on Women working in Analytics, AI and technology and its significant importance to our digital economy. LinkedIn: Michelle Alarcon AAP: https://aap.ph Z-Lift Solutions Inc: https://zliftsolutions.com FTW for the Women: https://www.ftwfoundation.org