Check out the podcast on Macslist here: (https://www.macslist.org/?post_type=podcasts&p=15218&preview=true) We all know we need to be active on LinkedIn and that our profile is the key piece of a LinkedIn strategy. How do you begin to build a profile that gets you noticed? You begin by understanding the platform, says Find Your Dream Job guest Portia Obeng. Portia stresses the importance of keywords. LinkedIn is a keyword-driven platform, so using the keywords that match your industry is your first step. Your LinkedIn profile should tell the reader what you do, how you’ve done it in the past, and the transformation you offer to those you work with and for.  About Our Guest: Portia Obeng is a social media strategist and a career coach. Portia helps women level up on LinkedIn so they can attract the money-making opportunities they deserve. Resources in This Episode: To learn more about Portia’s courses and services, visit her website at www.portiaobeng.com/courses. Connect with Portia on LinkedIn. Learn more about your ad choices. Visit megaphone.fm/adchoices