This week on Commerce Code we speak with Darby Sieben, Chief Product Officer at Unbounce, a firm that pioneered landing pages and the engineering around customer conversion - but before that, Darby was a co-founder of RBC Ampli, an innovative cash-back app from the Royal Bank of Canada. We talk about disruptive technologies, the path ahead in digital commerce - and Darby’s career path through a series of top Canadian organizations.