Episode 180: Reimagining Global Offers: Tokenization’s Impact on Issuers, Merchants & Consumers This week on Commerce Code we speak with Peter Schultze, Chief Executive Officer of Kigo, and Ben Straley, President and Chief Product Officer at Kigo. Kigo has developed a tokenized offer delivery system that complements existing card-linked offer networks. Today we're talking about how their approach makes it possible to reimagine value delivery for issuers, merchants and consumers. Through...

This week on Commerce Code we speak with Peter Vogel, Chief Revenue Officer at vLoyalty. vLoyalty provides an automated loyalty enrollment and tracking system based on users' credit cards, with text confirmation and marketing to consumers via SMS text. Most importantly, it automates the parts of loyalty programs that tend to break down in a retail environment. In today's episode, we're talking about: How rare it is for front-line staff at merchants to even ask customers if they are members...

This week on Commerce Code we speak with Christian Widhalm, Chief Executive Officer of Bloom Credit. Bloom Credit's goal is to help everyone from startups to established banks easily access and furnish accurate credit data. The goal is to support the creation of accessible, unique financial products for everyone. Today, we are talking about a new product Bloom has developed that makes it easy for consumers to permission access to their payments data in a way that can dramatically improve...

This week on Commerce Code we speak with Joe Fitzgerald, Co-Founder & Chief Executive Officer of Dfinitiv. Dfinitiv has introduced a new platform they call SmartOffers, focused on significantly improving CLO benefits for FIs, merchants and consumers. Today we are talking about: The growing gap between app-based consumer experiences - especially what Gen Z is most used to - and what CLOs currently deliverThe big forces reshaping the CLO environment - and how that may or may not fix the...

This week on Commerce Code we speak with Jeff Richardson, Senior Vice President & Head of Marketing at VantageScore, and host of The Score podcast, a source for credit score related news and analysis. VantageScore's mission is to innovate to deliver more predictive, innovative and inclusive credit score models for the US market. Today we are talking about: The most recent VantageScore market adoption study, and what it tells us about the state of credit riskLenders' attitudes towards...

This week on Commerce Code we speak with Ingrid Wilson, Head of Partnerships & Client Growth at Olive. Olive builds digital commerce platforms for fintechs - and those platforms offer consumers fundraising, financial wellness, and membership and loyalty solutions. Today we are talking about: The buy vs. build decision fintechs are making as they create customer-facing capabilitiesRisks that change that buy vs. build decision - and other factors like speed and costThe talent market - and...

This week on Commerce Code, we speak with Alex Adelman, CEO & Co-Founder of Lolli. Lolli is a cashback and bitcoin rewards platform that lets users earn rewards at over 25,000 leading stores and brands. Lolli is based in New York City and founded in 2018 by Alex. In the interview, we talk about: Lolli’s bank-integrated card-linked offer platformbitcoin-driven loyalty rewardsrich transactional data used to create compelling experiences and offers for consumers, andthere are a few detours...

This week on Commerce Code, we speak with Kelli Hobbs, VP, Head of US Business Development at Valuedynamx, and Paras Joshi, Strategy & Development Officer at Valuedynamx. Valuedynamx is a leading global provider of purchase rewards, and they are a part of Collinson, which provides a leading global travel ecosystem.   We are talking about: Challenges in the increasingly competitive loyalty spaceWays to maintain or enhance engagement among loyalty program membersHow to increase value to...

This week on Commerce Code, we speak with Avery Miller from RBC and Shawn Conahan from Wildfire Systems about the evolution of FI loyalty and rewards programs. Avery is VP of Avion Rewards Shopping and Digital Product at RBC. RBC is one of the world's leading FIs, headquartered in Toronto; they serve 17 million clients in Canada, the U.S. and 27 other countries. Shawn is the Chief Revenue Officer at Wildfire Systems, which provides white-label shopping rewards and cashback platforms to...

This week on Commerce Code we speak with Surge Berg, Alexis Wiktorski and Jeff Zilberman of BN, an Augeo Company. BN uses AI to help brands enable employees and customers to be effective brand advocates. Their tools make it easy for brand advocates to create social media content, and they make it easy for companies to manage the risks that come along with social media brand advocacy. Today we're talking about:   What's new in 2024The total brand advocacy opportunity - what can grassroots...

This week on Commerce Code, Dan is coming back from a conference on Web3 at the University of Chicago - he was there to interview Ryne Miller, the former General Counsel of FTX U.S. They had a fascinating conversation and Dan is reflecting on some of his takeaways from the conference overall:   Scandals and whether they have anything to do with Web3 or innovationRisk and innovation - and different kinds of riskGlobal markets and innovation  Stay tuned as we creep up and look over the...

This week on Commerce Code we speak with Avinash Chukka, Vice President of Product at Cardlytics. Avinash spoke at the DCA Summit at Mastercard this November, so we are following up on that session to unpack some of his key points. We'll be talking about art vs. science in digital marketing, tactics to increase cardholder engagement through targeted offers, the marginal benefits of shaping cardholder spend by having better data on preferences, geo-fenced offers and more.

This week on Commerce Code we speak with Debby Lee, Senior Director of Partnerships at Cartera, A Rakuten Company. As a division of Rakuten, Cartera is the largest source of Shop & Earn offers in the U.S. and Canada. And as we found out in the interview, Rakuten means “optimism” in Japanese. Indeed it’s an optimistic episode this week as we’re talking about the consumer in 2024 and holiday shopping as we round out 2023. We hit: Changes in consumer behavior - “the great trade-down” to...

This week on Commerce Code we speak with Jeff Mankoff, Founder & CEO of vPromos. We're talking about current challenges with the CLO ecosystem and business models, as well as process and technology simplification as a potential disruptor in CLO and fintech more broadly.

This week on Commerce Code we speak with Jeremy Frick, Amy Mullins and Natali Ryzhikova from BN, an Augeo Company. We're talking AI, humans, paid media and organic media. Brand Networks describes itself as pioneers in AI-driven social technologies that revolutionize global audience engagement—empowering organizations to deliver unrivaled brand experiences through authentic, scalable solutions that define the social landscape through technology innovation. We’re going to unpack that in the...

This week on Commerce Code we speak with Jehan Luth, CEO & Founder of Banyan. Banyan uses item-level receipt data to power commercial and consumer applications for merchants and financial institutions. We get Jehan's angles on data, data exchange and data science in this interview.

This week on Commerce Code we speak with Sam Panzer from Talon.One, which is based in Berlin, Germany. Sam is the Director of Industry Strategy at Talon.One, helping brands assess the business potential of refining their promotions and loyalty approach. We talk with Sam about: What the retail and payments spaces look like in Germany - how that's different from other markets like the UK and USA - and what that means for loyaltySome of the challenges of different data rules and places where...

This week on Commerce Code we speak with Jill Moser, the Senior Vice President of Global Loyalty and Offers at Mastercard Data & Services. Mastercard Data & Services is the professional services arm of Mastercard, enabling businesses to drive stronger value beyond the transaction. We're planning to cover a lot of ground - including: Consumer preferences and discovery - are people still prioritizing experiences over things, and how does that change merchants' approach to the market?How...

This week on Commerce Code we speak with James Trocme, Chief Operating Officer at Points4Purpose. Points4Purpose is a pioneer in cause-related marketing, transforming consumer rewards into charitable gifts and giving consumers control over their rewards through CLO technology. James is a deep subject matter expert in the digital commerce space, so today we unpack the history, mechanics, and particulars of coupons, offers, points, and how all that evolved into an ecosystem that can support...

This week on Commerce Code we speak with Kelli Hobbs, VP, Head of US Business Development at Valuedynamx, and Laura Kelley, Associate Director, B2B Marketing at Valuedynamx. We're talking about a study Valuedynamx ran to understand consumer preferences and plans relating to:cash-back vs. points vs. other rewardsdebit cards, credit cards, and leather walletshow AI might help tailor offers, points and redemption paths for consumers - andfantasy football and what the word "football" means

This week on Commerce Code we speak with Mark Lesiw, Chief Commercial Officer at Olive and Jared Anderson, Head of Partnerships at Olive. Their company is an all-in-one embedded finance platform that powers instant rounding, matching and rewards by allowing consumers to enroll any card for rewards. Olive’s thesis is that enabling that kind of open enrollment helps fundraisers, money managers, loyalty programs and others to drive customer engagement - so that’s what we're talking with Mark...

This week on Commerce Code, Dan Currell, Chief Executive Officer of the Digital Commerce Alliance, is headed down the Student Loan Rabbit Hole in a big way - while keeping one eye on the retail, marketing, banking and fintech space that Commerce Code is always focused on.

This week on Commerce Code we speak with Rikard Bandebo from VantageScore and Christian Widhalm from Bloom Credit. We are talking about:Economic and social opportunity - how many thin file, no file and subprime consumers are there in the USA, why are there so many, and how does it impact them?Credit-building products - we’re seeing more companies offering products that are designed to help consumers build their credit - what’s driving that trend and what’s in it for companies?Credit data...

This week on Commerce Code we speak with Ericka Navarro, VP of Client Success at Rethink Loyalty. We are talking about how to create accessibility and engagement in loyalty rewards programs, breaking down the rewards business model in plain English, figuring out how the different players in the rewards space are behaving differently now, and talking about how people think and behave differently in an environment where their wallets are thinner.