Description
This week on Commerce Code we speak with James Trocme, Chief Operating Officer at Points4Purpose. Points4Purpose is a pioneer in cause-related marketing, transforming consumer rewards into charitable gifts and giving consumers control over their rewards through CLO technology. James is a deep subject matter expert in the digital commerce space, so today we unpack the history, mechanics, and particulars of coupons, offers, points, and how all that evolved into an ecosystem that can support something as complex and sensitive as what P4P offers today.
This week on Commerce Code we speak with with Miraj Patel, CEO & Co-Founder of Harness. Harness is a leading financial technology platform that helps nonprofits, financial institutions, and brands grow Revenue, Engagement, Loyalty, and Community. Today we are talking about major changes in...
Published 10/22/24
This week on Commerce Code we speak with Avinash Chukka of Cardlytics and Brett Watson and Jeff Hudson of The Coupon Bureau.
Listeners to Commerce Code will know who Cardlytics is - they were a pioneer and primary player in the CLO industry from the start. The Coupon Bureau (TCB) is a nonprofit...
Published 09/24/24