This week on Commerce Code we speak with Surge Berg, Alexis Wiktorski and Jeff Zilberman of BN, an Augeo Company. BN uses AI to help brands enable employees and customers to be effective brand advocates. Their tools make it easy for brand advocates to create social media content, and they make it easy for companies to manage the risks that come along with social media brand advocacy. Today we're talking about:   What's new in 2024The total brand advocacy opportunity - what can grassroots social media do for companies?Brand advocacy horror storiesAnd finally - how companies can get their brand advocacy strategy started.