Episode 147: The Definition of a Payments Media Network
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Description
This week on Commerce Code we speak with Tom Burgess, President of SnippMedia, to discuss the birth of Payments Media Networks. We will talk about digital media, restrictions on first party data, and an innovative approach to creating SKU-level offers to consumers.
Check out Snipp's recent blog post: Retail Media Networks for Banks? The definition of a Payments Media Network.
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