This week on Commerce Code we speak with Ed Wogan, Chief Merchant Officer at Valuedynamx, and Mitch Jacobs, Founder & CEO of Plink. Topics of conversation include: How F.I.s can maximize their data and digital banking infrastructure to provide relevant, daily value to credit union and banking customers. Why it's important to tie together a digital presence for local merchants who matter most to consumers. How this new capability impacts the competitive and collaborative dynamic between financial institutions and fintech companies.